Crash Movie Review

Misconception The 2004 movie Crash, directed by Paul Haggis, is a resemblance of how our society is today. It demonstrates people’s actions during their daily lives. There is a disconnection between every person and that is what makes each individual who they are. One way of depicting each person is through their actions, decisions, and the way they deal with people. Throughout the movie hate crime and hate speech was captured in the movie Crash through several characters. The one which I could easily identify was with the Persian family, Farhad the husband, Shareen the wife, and the daughter Dorri.Several incidents occurred that could be portrayed in reality. The family business store was robed at gun point and to prevent the incident from occurring again, the family decided to purchase a gun for protection. Protection of a gun was the only way that Farhad could feel safe. Often people think that having a gun is the only way to not be harmed and the movie challenges that per ception. Purchasing the gun was difficult because Farhad was from the Middle East. Dirk, the gun owner, gave the family a hard time when he denied them the right to purchase the gun.I believe the gun seller had the mentality that the Persians were Arabian and that they were planning a terroristic attack. After the 911 attack in society, most Americans judge anybody with Arabian characteristics as the â€Å"evil† people. They feel that they are in America for one purpose and that is to cause terror. The store was vandalized and graffiti of the nationality Arab was mistakenly (the family is Persian) drawn on the wall of Farhad’s store. The family was victims of hate crime and hate speech without any justice; they were being attacked because of assumptions of being Arabian.The judgment on the family’s ethnicity is something that constantly occurs around America. Personally, my family is Haitian and they speak Creole, since my family looks African American but speak another language, some people easily assume that they are African. My family has an accent and there were times when we would go to stores and people of other races would insult my family and tell them to go back to Africa because they could not understand what they were saying. My family had several situations where they had to leave a store a restaurant because of being a different ethnicity.Throughout the movie, one would think that Farhad would have better treatment toward other people because of how others treat him and his family, but he displays the same treatment given to him, to others. After the store was vandalized, the shopkeeper called a locksmith by the name of Daniel to repair the lock. The lock was repaired, but it was the door that needed to be replaced and Daniel informed Farhad of this. The cold harsh treatments of other people cause Farhad to treat others the same way.He becomes offensive and disrespects the repairman because he feels that the repairman is tryin g to rip him off. Daniel constantly told Farhad that the door needed to be replaced and Farhad did not take his words into consideration. Farhad insulted him and the repairman was so angry that he left without getting paid for his work. The door not being fixed caused Farhad to have more animosity to people outside his race. Aside from showing the animosity of foreigners, this movie also shows that Americans are not friendly people and mistreat foreigners who come to America for a better life.The Persian family has their own store and it was their most prized possession in America. The young people hated them so much that they broke into their store and vandalized it. The vandalized store caused Farhad to blame the repairman. Whenever there is problem, human beings seem to never take accountability for their actions and blame other people before blaming themselves. Farhad accused the repairman for being at fault for the destructions of his store and tried to get his insurance to cov er the damages.The insurance could not reimburse Farhad for the damages of his store because the repairman told Farhad that the door needed to be replaced. Therefore, Farahad decided to get justice on his own. He wanted to retaliate and he identified the home address of the locksmith and waited on him to come home from work. Farhad saw the locksmith approach his home so Farhad walked toward him and pointed a gun at him. The Daniel’s daughter, Laura, saw the altercation, ran and jumped up on her father to give him a hug and protect him from getting shot.Farhad pulls the trigger and nothing happens to the little girl. Farhad’s decision was selfish; he was too concerned about his shop and did not realize that killing a human being was not the right decision. Being that the shopkeeper, Farhad, is an immigrant, he was hated by Americans and it caused him to hate other nationalities as well. He wanted justice and he felt that the only way he can get it was by matching the ha tred of his, with the hatred of his ethnicity, from other people. The people who vandalized Farhad’s store were negligent and did not accept diversity.Farhad’s was tired of being hated because of his ethnicity, so he decided to take action. He was mistreated and he wanted the mistreatment to stop, he wanted to retaliate and make Daniel pay for the vandalism of his store. People in our society often feel that the only way that they can feel better about a person or situation is if they resolve it through fighting or killing. These conflicts are resolved by negative decisions of crimes and hurtful words because of being different in a society. There needs to be more peace and less violence in the world and the movie Crash exemplifies why.

Emily Dickinson’s poem #371 Essay

Analyzing the poem by discovering how the author used literary elements usually is very essential to understanding the poem’s theme. As one of the significant elements, extended metaphor may convey one of key ideas in poetry. Depending on the poem, extended metaphor may provide the opportunity to reflect on even more deep and hidden, but just as important concepts the author chooses to convey. Similarly, in the poem # 371, Emily Dickinson uses extended metaphor as practically the most essential element to convey her feelings in regard to The Antique Book held as fascinating and exciting volume. Emily Dickinson compares real historical characters to the Antique Book, giving it the qualities of a fine gentleman. It is a â€Å"precious pleasure† to meet such a gentleman who will entice with and tell of his radical but thrilling notions. What must mesmerize Emily in the â€Å"Antique Book† are realistic images of â€Å"the Dress his Century wore,† along with the opportunity of learning about compositions by Shakespeare, Sappho, Sophocles, Plato, to inspect their thoughts in detail, and to understand their contradicted ideas- dreams of the future. Such account of acquaintance, enhanced with the facts of history, is an â€Å"Enchantment.† This sophisticated â€Å"figure† may be dear to the narrator in the same way Beatrice may be to Dante. It is only one of the many reasons why Emily Dickinson would call â€Å"Antique Book† a gentleman-like, where the contents of a volume either entice, reflect, intrigue, puzzle, or fascinate the narrator . The development of this metaphor may be compared with the process of reading and enjoying a book. It can also be seen as an acquaintance with a particular person. As when meeting the â€Å"gentlemen,† the narrator may acquire strong fascination for this â€Å"person.† Fascination of Emily Dickinson may be seen through diction, since it is evidently â€Å"a†¦pleasure†¦to meet and Antique Book.† Further on, it is a â€Å"venerable Hand to take† and later it is â€Å"His quaint opinions- to inspect.† It seems as if the subject begins to fascinate the narrator and thus the conversation begins to be more intriguing. Here, then, â€Å"Old Volume shake their Vellum Heads,† thus tantalizing â€Å"-just so-† The encounter leaves the narrator with only the wish and that is to hear more. Undoubtedly, the same concept can be addressed to  an act of reading a book. The â€Å"acquaintance† is then with an interesting book which on e reads on to inspect its contents over and over, filled with radical but inspiring ideas. It can be said in overall that the point of interest in this poem arises from the first stanza to the last. Such usage of an extended metaphor and also other literary elements is meant to reveal the theme. What especially underlines the extended metaphor and thus helps to reflect narrator’s fascinating and exciting account is the use of allusion, diction, iambic pentameter in the poem, and also such elements as assonance and consonance. Basically, a reference to some of the great people in history is intended to be an aspect of the extended metaphor, which personifies The Antique Book, and is an allusion to the great philosophers, poets, and playwrights. Iambic pentameter is a significant tool because it, though seemingly plain and simple as an element, may convey numerous things, ideas that prosperous elegance is admired. Emily Dickinson also uses â€Å"slant rhyme† that might add to the effect of the poem, created as a bit formal but still a bit irregular. It can produce the same effect a book must produce on the narrator in this poem. In turn, assonance and consonance help to distinguish the key ideas in the poem. Though not many, Emily Dickinson uses consonance to connect the words such as â€Å"theme,† â€Å"mutual† and â€Å"mind.† Also assonance is used in words â€Å"venerable Hand to take,† repeating the vowel sound to emphasize, especially, the privilege behind this act. Referring to all the literary elements Emily Dickinson uses, it must be that otherwise understanding of the poem may have become convoluted. Consequently the poem thoroughly can be analyzed to trace the elements essential to the theme. It is very important to use such elements where poem may otherwise be seen pointless. In the poem #371, Emily Dickinson effectively reflects on her feelings thus enabling the poem to be intriguing, as the book is to the narrator. It may be true that Emily, as an author, gets her ideas, such a strange at the time and a curious at others embodied in a poetic form, from the sort of â€Å"Old Volume† as the one described in the poem. If so, this correlation may help suggest a message of a broader issue reflected in this poem.

The Double Helix Essay Example | Topics and Well Written Essays - 250 words

The Double Helix - Essay Example As a result, a replication of the original DNA is achieved with the parent and daughter molecules having exactly the same properties. The double helix in the complementary based pairing therefore ensures that daughter molecules derive exactly the same characteristics as the parent molecules (Teerikorpi, Valtonen, Lehto, Byrd and Chernin, 2008). The phrase, ‘two strands of DNA in the double helix are antiparallel,’ means that the strands run in opposite directions. This is because of properties of the different structures of the strands that ensure the opposite directions for bonding in the double helix strands (Strachan, 2003). If the strands were parallel, the ends of the double helix strands would have similar properties. This would result from the strands pairing with both strands aligned in the same direction as opposed to the opposite directional stranding of the ‘antiparallel’ double helix strands (Behr,

Field Trip to the Mountain Pleasant Park Essay Example | Topics and Well Written Essays - 750 words

Field Trip to the Mountain Pleasant Park - Essay Example The houses’ design and location in the respective parks and their terms and conditions are part of the central focus of this study. The Victoria Park locates in a serene neighborhood and is always full of activities. Redevelopment of the park took place in 2008 after a successful community consultation process. Initially, the park regarded as Grandview Park until July 26, 1911, when the name changed to Victoria Park because of its bonding street, Victoria Drive. The street took the name after Queen Victoria, who died in 1901. The Victoria Park locates in the City of Vancouver. The study also focused on the housing and detailed exploration of the Mountain Pleasant Park and its neighborhood. The Mountain Pleasant or the Main Street has several recreational facilities, chic boutiques, late night cafes, and pubs. The locals rate the place as the coolest street. Another area selected for the study was the Laneway houses. The Laneway houses regard as the best place with diverse rental units in the single-family neighborhoods. Granville Island became best lunch stopover with a variety of fresh foods and excellent resting areas. The study focused on obtaining detailed and clear information about Vancouver City neighborhood, their history, area occupation, and the main recreation activities taking place. We prepared a schedule for the trip. The schedule had the names of the places to visit and the respective time to be at that particular place. The schedule had an attachment of the main features we should take into account during the study. The trip took off at 8 am and according to the schedule, our first stop was a lunch stop at Granville Island. Granville Island is a shopping district in the Vancouver City. It locates across False Creek from Vancouver downtown under the Granville Street Bridge on the southern end.  As research revealed, the building under renovation was one of the oldest existing structure in West Mount Pleasant. The houses name took after the four proprietors’ family name. Davis house became the first heritage home to get ultra modern outlook in 1980. The buildings in the area had attractive paintings with transparent glasses as the windows. It holds heritage as housing as history records one of the buildings housing Queen Ann in the 1890s. The timeline of its existence and the bearing of an ultra-modern look is another attractive aspect of the houses.

Incentives, training, and education in promoting innovation in an Essay

Incentives, training, and education in promoting innovation in an organization - Essay Example One prime example of this is the link of incentives with innovation. The theory of extrinsic motivation teaches that an individual can be motivated to improve their efficiency and productivity at a task if they are rewarded with extrinsic rewards such as bonuses and promotions. However, as research proves, this does not apply in every case. When the task requires innovation and creativity, performance incentives can dampen the level of creativity (Ariely, 2010). This is because the employee starts to focus on the reward and is not able to give the task the due attention. Such incentives are only successful in boosting performance when the task is mechanical and does not require flexible and creative thinking. However, the innovative process requires creativity and flexibility. Thus, incentives do not play a significant role in the process of innovation. Vocational training, however, plays a large role in the process of innovation. A study conducted in 2007 gathered data from several firms, which provided training to their employees and had measurable performance. A thorough analysis of the correlation between these two factors revealed that innovation increases amongst employees who have received vocational training. The reason for this may be that the training gives the employee a firmer grasp on the nature of their work, and a deeper understanding about what their work means (Gallie and Legros, 2007). Thus, the individual is not confined to any boundaries in terms of knowledge or experience, and is thus able to employee creativity while working. This leads to training having a significant role in innovation. Similarly, education also proves to increase innovation levels in an organization significantly. Nelson and Phelps (1966) researched this correlation thoroughly, with the reasoning that â€Å"education enhances the ability to receive, decode, and understand information†. They studied the role of education for employees involved in the process of in novation and were able to prove that there is indeed a positive correlation between an employee having a high school or university education, and increases in the level of productivity and innovation. This correlation is empirically verifiable and visible in workplaces worldwide (Nelson & Phelps, 1966). Another important force that drives the innovative process, through its creation, management, and sustenance, is leadership. A recent study found organizational climate to act as an intervening variable between leadership behavior and innovation. They went on to claim that leadership has an important role to play in the establishment of an innovative climate in the work environment. The researchers found this correlation to be pertinent on both, work-unit level and organizational level. Research goes on to outline several leadership behaviors that can either stifle or encourage productivity. An example of a behavior that stifles innovation is to concentrate only on short-term goals a nd visible results. This can increase the pressure on the employees, which acts as a barrier for the innovative thinking process. In contrast, to encourage innovative thinking, the leader can arrange the work environment in a manner that allows for flexible thinking processes and creativity. This includes forming work teams and allowing the employees to interact with each other and discuss their ideas freely. For example, one can consider a

Budget Assignment Example | Topics and Well Written Essays - 500 words

Budget - Assignment Example The budget cuts across machinery $27 million, fire engines $32 million, fire education $10 million, servicing of the existing engines and machinery with the approximate cost $ 5 million, emergency cases among other miscellaneous costs (Ballam, 2013). After reading Bland’s book on which tax revenues are more likely to be budget neutral, I took some interest on capital improvement plan and the ways to finance the proposed project in government’s public sector as per the views of the publication called A Budgeting Guide for Local Government. In order to understand the ways of funding the given project in the capital development plan, one needs to get acquainted with the purpose of the intended project(s). The main drive of planning is to match and forecast projected capital and revenues needs over a given time frame, for instance a year, six months. The capital improvement plan is inclusive of information such as a listing of the capital projections or equipment intended to be purchased, the priority list for given project, the plan for funding the projects, the defense of the projects, as well as the elaboration of all the expenditures for the given projects (Bland, 2013). The fire department’s development plan that needed further analysis is the section concentrating on the financing choices for the project of around $1.3 million. Well-wishers, national government and local government can fund fire services’ projects using a pay as you use option. In the first option, the government depends on the existing revenue sources to fund different projects in the emergency services, fire department. These revenues get sourced from diversified sources such as current taxes, for example, petroleum taxes for highway developments, grants courts and reserves accumulated over time. When the needs to finance a definite project is more than the present revenue available to fund the project in question,

Emergency plan Thesis Example | Topics and Well Written Essays - 1000 words

Emergency plan - Thesis Example They might come as a result of: terrorism, strong tornado, a passenger airplane crash, major highway accident and hazardous material release (Dr. K. Qureshi, 2005). If one of these incidents happens, there should be an emergency plan put in place to respond to this call. Generally, this involves the county emergency department in the U.S. Every county has a unit to respond to these calls. These standard operation procedures outline how to manage and respond to incidents that are different than the normal response system (Graham, 2010). These procedures are applicable for EMS incidents involve more than four ALS units to provide assistance and patient care. The main objectives of this units is to minimize human suffering, disabling injuries and most important minimize loss of life (Downey, Andress, & Schultz, 2013). Another objective is to provide integrated and adequate resources required to mobilize teams and units to manage casualties effectively, while maintaining the resources an d capability to respond to other situations within the community (Gordon, 2002). In creation of this plan, the first stage should be establishing of the incident Command System (ICS) (Frykberg, 2002). This organization is to manage resources in response to state objectives and in relation to the incident. Respecting each organizations jurisdiction and command should be a mandate to any team involved (Maurer, 2009). The incident command should consider identifying the Medical Branch with its Medical Branch Director and a Resource Assembly Point (RAP) (Socha, 2002). The Medical Branch Director should ensure safety of the scene for both responders and patients, and also coordinate with other groups to provide additional resources and equipment, establish triage, decontamination, rescue and extraction, treatment and transportation (Risavi, Terrell, Lee, & Holsten, 2013). This process may be

Concert Reports Essay Example | Topics and Well Written Essays - 250 words

Concert Reports - Essay Example After the piece was over, soloist violin artists took to the stage to give Tang a chance to prepare for the second piece. The stretching of the strings put a soft tune to calm the audience after a blast performance. After 30 seconds Tang performed Ballade No.4 by Fredrich Chopin. It is important to note that Tang has toured many countries globally and has won numerous awards for her prowess in music. The second piece started smoothly and the tune soon picked up to an impetuous rhythm so amazing that I had lost taste for the first performance. It was so incredible how she performed it. Following the intermission was Slavonic Dances for piano by Antonin Dvorak. Deborah the guest performer for the night showcased her talent with the piano. She portrayed her breathtaking virtuosity as her fingers ran up and down in a scale to demonstrate her very impressive dexterity. Her hands ran across the piano keyboard harmoniously producing notes that overwhelmed the audience with her delicate notes that were so breathtaking. At the end of the song, she produced powerful notes that left some audience mouth wide agape. The concluding performance was Trio in E-flat Major, Op.40 by Johannes Brahms and performed by Corbin Wagner, Horn and Hai Xin Wu. The pair made a lasting impression not only on me, but also on the entire audience because of how the notes from the piano rhymed with the violin and how the combined note was produced thunder infused with life. The piece was so illuminating that it started with the blasts of the trumpets as if it was a military parade but the echoes of the piano and the violin in background made the audience to jump up and down from one sit to another. The pair showed their command over the brass instruments such that the audience applause was their plea for more which was the case. Attending the concert is the best thing that happened to me. The performers showed their technical skills and

Cooperation in the work place as an lpn Essay Example | Topics and Well Written Essays - 250 words

Cooperation in the work place as an lpn - Essay Example She is responsible for assisting nurses and for doing care activities that do not require a registered nurse’s judgment and critical thinking. An lpn is one of the strengths of a heath care team; it would not be an easy task for other members to complete all care activities in a short period of time. Care rendered out of collaborative efforts contributes to early recovery of patients. Licensed practical nurses (lpns) care for the sick, injured, and convalescent under the direction of a registered nurse or physician. Therefore, it is a collaborative effort between physicians, nurses, and lpns. It is not necessarily that lpns always ask for the permission of the nurse or doctor in providing care; rather, lpns also have their own scope of practice. It is only applied in instances beyond their scope of practice to ensure safety of the patient. Lpns are also independent professionals but only under their scope of practice. Cooperation is a part of their everyday task and safety and recovery are also their priority. A health care team, not composed of lpns, would not be as efficient as those teams with

Introduction to Environmental Health and Risk Assessment Essay Example for Free

Introduction to Environmental Health and Risk Assessment Essay Asbestos is considered a Public health hazard. As such there have been a number of scientific measures adopted to manage this risk to environmental health and safety. In this discussion the author would advance that the best way to manage asbestos is by applying the asbestos code designed for that particular location. It is believed to be safe since it is a code which has been researched prior to its design and many of the major risk factors were considered. It follows distinct guides such as ‘elimination/removal (most preferred); isolation/enclosure/sealing; engineering controls; safe work practices (administrative controls); personal protective equipment (PPE) (Asbestos control measures, 2010). As it pertains to this project the risk management plan to be adopted is the elimination and removal option which would be discussed in more detail. Justification for the decision In order to justify why it is believed that the elimination and removal option is the best under any circumstances to mange asbestos risks ,the reader must understand what it really does. First the removal has to be conducted by a certified environmentalist who is knowledgeable in the practice and would conduct the process according to the environmental heath and safety code pertaining to that procedure. Therefore, it excludes the infiltration of a novice undertaking the risk management technique. Asbestos is a very serious environmental hazard as such any attempts at control must be scientifically monitored. As was previously mentioned these are scientific interventions which are implemented after decades of well evaluated research, ‘environmental data, community health concerns and health outcome data†¦Ã¢â‚¬ ¦. nvironmental data are reviewed to determine whether people in the community might be exposed to hazardous materials from the NPL facility. ’ (ATSDR, 2009). The removal boundaries are carefully defined; security signs and appropriate displays are erected for the public to recognize that the environment is being targeted for asbestos removal. This protects the community during the process since they would not enter the dangerous boundary zones. It is total illumination. Besides; the electrical equipment are removed and all appliances which are used to provide electrical power must be turned off. These add to the asbestos risk when elimination and removal are done. It cannot be overemphasized that this ensures complete elimination and security after the process is completed. Hence, here is the justification that this is the best option for removing both friable and non friable asbestos. It is highly recommended as a risk management device. How will elimination and removal provide a greater amount of protection from the inherent risks associated with Asbestos? Obviously, it is irradiation of the risk itself. It is like conducting a root cause analysis whereby the foundation of the factor is upturned to ensure that is has been destroyed completely. Isolation/enclosure/sealing; engineering controls; safe work practices (administrative controls); personal protective equipment (PPE) (Asbestos control measures, 2010) are all palliative measures. These do not stand the test of time because they act simply as control measures. There is still asbestos in the atmosphere. Of major significance is that the effects of asbestos do not manifest immediately. It takes years. During that time no one knows how effective these control measure might be. There is never a sure way of evaluating their true effectiveness until an entire community becomes ill from this exposure which was supposed to be controlled. Therefore, it is the author’s belief that the best ways to avoid any predisposed effects and provide optimum safety is by elimination and removal. An Outline of the selected method used to evaluate results of the option chosen to implement Asbestos risk management. The implementation task in itself offers a process of evaluation which is to determine the presence of asbestos in the air after the elimination process has been completed. This is a scientific evaluation. There are mainly three types of asbestos. Prior to the elimination procedure the environmentalist would have evaluated the types to determine whether it was white (chsorile); blue (crocidolite) or brown (amosite). The Environmental Protective Agency (EPA) has devised a scientific methodology to evaluate asbestos removal. It has been researched and found to be an appropriate measuring instrument. This entails the adoption of an alternative test which will evaluate the removal procedure used to determine how effective it was in estimating how much asbestos was really removed. Precisely, it attempts to remove some types of asbestos harbored in buildings. The interior of the building is wet, and then demolished without excluding whatever other types of asbestos may be present. Enough water is applied to trap any asbestos which might have escaped the initial reatment. This exercise is monitored and the amount of asbestos present in the atmosphere is evaluated. It is usually tested against a previously conducted irradiation treatment. (U. S Environmental Protection Agency. Asbestos Project Plan, 2010) This is a feasible way of evaluating the results of a previously conducted asbestos removal exercise. The environmentalists can also re-measure the asbestos content scientifically. However, this method even evaluates the specific instrument used and just not the degree of substances removed.

The Distribution Channel And Market Analysis Marketing Essay

The Distribution Channel And Market Analysis Marketing Essay The project Study of the distribution channel and market analysis of the of the products distributed and marketed by Keventer Agro under the license of Parle Agro involves the study of the strategies undertaken by Keventer Agro to distribute and market products of Parle Agro which includes HIPPO and BAILEY PACKAGED DRINKING WATER and BAILEY SODA. Keventer Agro: The Company Keventer Agro Limited is a subsidiary of Keventer Group which has been operating years in the Food Processing Industry in India for more than 125 years. Keventer exports Alphonso Mango Pulp, Totapuri Mango Pulp, Guava Pulp, Sweetened Alphonso Mango Pulp, Mango Pickle, Sesame Seed, Cashew Nuts, Peanuts, Cumin Seed, Fennel Seed, Fenugreek, Coriander Seed, Bakery Ingredients, Fruit Jams, Tutti Fruiti, Red Chilies Button Mushrooms etc. to various countries. Keventer Agro Ltd. (KAL) was established in the year 1986. The division exports food products such as Mango Pulp, Guava Pulp, Sesame Seeds, and Bakery Ingredients to various customers across the globe. In no time, it earned the coronet of being the first to introduce aseptic packaging in the beverage category (a high-end packaging procedure that preserved the natural goodness of drinks in hygienic packs). The Group entered into a franchisee agreement with the food and beverage giant PARLE to manufacture, package, distribute and mark et its well-known brands namely FROOTI a popular mango drink, APPY and APPY FIZZ- the in-style apple drinks and BAILEY PACKAGED DRINKING WATER mostly in the eastern parts of India. In late 2010, Parle Agro inked another agreement with Keventer Agro to set up a plant at Barasat. This new unit manufactures Parle Agros snack brand Hippo. Besides manufacturing, Keventer is also responsible for marketing, sales and distribution of Hippo. Parle Agro chose to partner Keventer for their range of food brands which wÑ-ll hà Ã‚ µlÑâ‚ ¬ them to expand Hippos market share in the eastern part of India. Parle Agro: The Company Parle Agro is a household name in the beverages industry and has leading brands like Frooti, Appy, Appy Fizz and packaged drinking water, Bailley. A pioneer in the Indian industry, Parle Agro were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. In 2007, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox mints and Buttercup candies. This was soon followed by two more brands Buttercup Softease and Softease Mithai. Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the companys vision of becoming a major player in the foods and beverages industry. The snack brand Hippo, was launched in the western region starting with Maharashtra and then it was soon rolled out nationally. Parle Agro commenced operations in 1984. Starting with only beverages and diver sifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first product that was rolled out of Parle Agro in 1985. It went on to become Indias favourite mango drink. It still has a leading market share. Parle Agro Pvt. Ltd operates under three business vertical Beverages fruit drinks, nectars, 100% Juice, sparkling drinks, Water Packaged Drinking Water and Foods confectionery, snacks Product Industry Overview HIPPO: Parle Agro forayed into snacks with the launch of Hippo, in line with the companys vision of becoming a major player in the foods and beverages industry. Hippo is a toasted bread snack. Its ingredients include wheat flour, edible vegetable oils, seasoning mix, corn starch, sugar, raising agent, milk solids, salt, emulsifier, yeast extract powder, instant yeast. It contains added natural color and added natural identical flavoring substances; but no added MSG, no GMO and no Trans Fat. It comes in two variant; Hippo Munchies and Hippo Round-Round. The Hippo Munchies comes in 7 flavors (Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli, Yoghurt Mint Chutney, Italian Pizza, Indian Chatpata and Arabian Salted) and Hippo Round-Round comes in 5 flavors (Punjab Da Pickle, Gujrati Mango Chatni, Shillong Noodle Masala, Goan Butter and Garlic, Firangi Cheese n Spice). It is available in three sizes which are priced at Rs 5, Rs 10 and Rs 20. Industry to which Hippo belongs: Hippo is a player of the snack food industry of India. The Indian snack industry is one of the largest when considered in the global level. With rising standard of living, people are more resorting to snacks items during breakfast, supper or any time; snacks most often take the place of meals. Right from production, using up, export and growth prospects owing to emerging markets, increasing demand, and incorporation of latest technologies, the snack industry in India has witnessed a dramatic change. Ready-to-eat foods, samosas, kachoris, namkeen, chips, are few of the snacks that are most preferred by Indians. Given the rising demand, the snack industry is going to witness further growth in the future. The snacks food industry in India can broadly be categorised into three segments staple (biscuits category), traditional (namkeens) and ready-to-eat packaged snacks (chips / crisps). The snack food market in India is $3 billion; with the organized segment accounting for almost half of the market share and growing at rate of 15 to 20 percent per year. A growing economy, changing lifestyles, rise in disposable incomes and preference for quality products of U.S. origin will continue to fuel growth of imported U.S. snack food items in India. As per an industry estimate, the branded and organized snack food segment dominated by major players such as Frito Lay, Con Agra, Kelloggs, Marico, Dabur, HLL, ITC, Parle, Haldirams, Nestle, Britannia, Cadbury, Bikano and Balaji is estimated to grow by 15 to 20 percent per year; whereas the growth of un-branded snack food is likely to grow modestly at 8 percent per year in the near future. Frito-Lay India led sweet and savory snacks with a retail value share of 46% in 2009. The companys Kurkure, Lehar and Lays Stax offerings have helped it to consolidate its leadership during the year. Haldiram Foods International Ltd and ITC Ltd remained the second and third ranked players respectively. Products like Hippo claim to be made from healthier ingredients than chips/crisps. With Indian consumers becoming more health conscious and more inquisitive about the ingredients in their food, sweet and savory snacks will witness an increase in products which are positioned as better for you and healthier snacks. BAILEY PACKAGED DRINKING WATER: Another product of Parle Agro that is managed by Keventer Agro. It is the first water brand to be issued an ISI certification and the first to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways. Bailey is available in 200ml, 300ml, 500ml, 1 ltr. 2 ltr. PET and 5 ltr., 20 ltr., 25 ltr. Jars. The target market is thirsty, hygiene conscious people and Hotel, Restaurant and Cafe (HORECA). Bailey the brand that is owned by Ramesh Chauhans brother Prakash Chauhan is very popular in the southern part of India Industry to which Bailley belongs: Indias bottled water industry is bubbling with a 25-30% growth each year. As the competition heats up, branding will become imperative in the commoditised Rs 1,100 crore market. There are more than 200 bottled water brands in India and among them nearly 80 per cent are local brands. In fact, making bottled water is today a cottage industry in the country. Leaving alone the metros, where a bottled-water manufacturer can be found even in a one-room shop, in every medium and small city and even some prosperous rural areas there are bottled water manufacturers. While India ranks in the top 10 largest bottled water consumers in the world, its per capita per annum consumption of bottled water is estimated to be five litres which is comparatively lower than the global average of 24 litres. Today it is one of Indias fastest growing industrial sectors. Between 1999 and 2004, the Indian bottled water market grew at a compound annual growth rate (CAGR) of 25 per cent the highest in the world. The total annual bottled water consumption in India had tripled to 5 billion liters in 2004 from 1.5 billion liters in 1999. Global consumption of bottled water was nearing 200 billion liters in 2006. The market leader is Bisleri International, which boasts a 40 per cent share. It is followed by Coca- Cocas Kinley (around 25 per cent) and PepsiCos Aquafina (around 10 per cent). The top players in bottled water industry in India are the major international giants like Coca cola, Pepsi, Nestle and noticeable presence of national players like Mount Everest, Manikchand, Kingfisher, Mohan Meakins, SKN Breweries , Indian Railways so on. Almost all major national and international brands have taken a plunge. Parles Bisleri that virtually monopolised the bottled water market is now vying with Nestle, Coca Cola, PepsiCo, Manikchand, UB and Britannia. According to a national-level study, there are close to 200 bottled water brands in India. Nearly 80 per cent of these are local brands. Bottled water is sold in a variety of packages right from 200 ml pouches and glasses, to 330 ml bottles, 500 ml bottles, to one-liter bottles and even 20- to 50-litre bulk water packs. In terms of cost the bottled water business in India can be divided broadly into three segments, premium natural mineral water, natural mineral water and packaged drinking water. BAILLEY SODA: It was first introduced way back in the year of 1998 but due to fierce competition from the local brands it could not sustain in the market. Parle has relaunched its soda. Parle Agro within renewed zeal has again introduced Soda with much better packaging and product. The product has a gas volume of 5.4% V/V of carbon dioxide compared to 4.5% V/V of carbon dioxide which makes it stronger followed by Grenade like label on the bottle. Objectives of the Project For HIPPO To execute a qualitative study on the trend of packaged snack industry To gauge the acceptance of baked and healthy-snacks To understand competitors strategy in the market To study the sales and distribution structure, pricing (both to the retailer and to the consumer) of Hippo and problems in those respected area. To develop marketing strategies for Hippo To analyze the markets and determine the factors responsible for sale of products and provide recommendations about the scope for improvement. To provide a statement of collective responses of the retailersand determine the scope for improvement in the distribution channel for the products and the problems faced by the retailers. To study the pattern of consumer behavior and their awareness towards HIPPO To find out the problems faced by HIPPO if any and suggest solution to address those problems For BAILLEY PACKAGED DRINKING WATER and SODA To find out the potential of bailey packaged drinking water and soda in the market To understand the bargaining power of the company in respect to the product To understand the retailers view about the products To find put the main competitors operating in the market To provide a statement of collective responses of the retailers and determine the scope for improvement in the distribution channel for the products and the problems faced by the retailers. To find out the problems faced by bailey packaged water and soda if any and suggest solution to address those problems To understand the market and suggest ways that would lead to increase in sales for bailey packaged drinking water and soda Project Methodology Primary Research is done through market survey. The research is mainly based on: Questionnaire Method Interview Method Observation Method Secondary Research has also been used as a supporting tool like: Some of the data related to holistic picture of the industry has been gathered from the data available on the internet M A I N T E X T Since the project revolves around two types of products distributed and marketed by Keventer Agro under the license of Parle Agro, work done so far involves both the products Hippo and Bailley packaged drinking water and soda. The initial phase constituted of mainly studying and analyzing the distribution channel of Hippo and doing a market analysis of the product with respect to pricing, competition, brand awareness and consumer behavior of Hippo. As per the objective of the project, two sets of questionnaire were prepared; For the retailer which aimed to assess the availability of Hippo, pricing of Hippo, sales, defect handling and some financial aspect of Hippo viz. its competitors and the other for the consumers. For the consumer which aimed to gauge awareness of the product and the brand, product acceptance, their choice of product and buying pattern. PHASE ONE Refer Annexure I for further details. This phase involved daily visits from the stock point to the designated markets. The markets covered were Salt Lake, Lake Town, S.K. Deb Road Market, Nagerbazar, Mrinalini Cinema Hall Market, New Market, Ultadanga, Kankurgachi, Bagmari, Beadon Street , Aurobindo Road and Vivekananda Road area, Shyambazar, Rajballavpara and Baghbazar. Every shop that kept branded snacks in the respective area was approached. The initial plan was to conduct the survey through questionnaire method but while performing the survey the method had to be changed to schedule, observation and interview method as it was not convenient for the retailers to fill up the questionnaire. Observations through observation method The visibility of Hippo and of competitors product Mode of storing Hippo and competitors i.e. whether it is on shelve or in the basket or inside almirah The location of the store i.e. whether it is beside main road or inside a lane or on a square Type of store Approximate demography Observations through schedule method was based on three perspectives About Hippo: Whether he keeps Hippo or not, if not the reason, its availability, reorder period, quality of defective product handling, margin offered, supply of banners and danglers. About Competitor: The competition brand kept, approximate margin they offer. About the market as a whole: The most selling brand. The interview methodology aimed to gain the intrinsic details of the market functions such as; if the retailers does not keep Hippo would he like to keep it afterward, the credit policy, frequency of visit of sales representative, retailers view on Hippos marketing strategy and scope of improvement. Findings by Area Area: Salt-Lake [KC block, Law College, Opposite of Hyatt Regency and some other places in Salt Lake] Sample size = 12 The distribution in the Salt Lake area is managed by Sonata Distribution. Survey was conducted on those shops where products were supplied by the company. Accompanying sales representative was Mr. Maiti who works for Sonata Distribution. Observations by observation method: The area Opposite of Hyatt is a kind of Slum. It is beside the main road. The area is not so developed. Most of the shops are very small but product visibility is relatively good as they suspend the chain of Hippo on rope supported by a bamboo structure. The area near by The NUJS Law College is quite polished but the shops are mostly of shack kind and are sparsely distributed. The visibility is good since they also suspend the chains of Hippo on the rope supported by a bamboo structure. KC block is quite dormant. Most of the shops are neither small nor large. Some of the shops were inside a residential complex. Observations by Schedule method: Every shop keeps Hippo. The reorder level is about a week. Most of the retailers are extremely satisfied with the supply and availability of Hippo. The product supplied are almost defect free otherwise it is replaced without much hassle. No banner or dangler is supplied to most of the retailers. They are not very satisfied with the margin offered by Hippo. The demand for Hippo is neither too high nor too low. Small pack of Goan Butter and Garlic flavor sells the most. Few retailers are aware of the fact that Hippo is baked and not fried but none of the retailers pitch it while selling. Competitive brands are Lays, Kur-kure, Cheetos, Zengo, Kids Fun, Bingo. Bingo provides highest margin while Lays is the most selling brand. Observations by interview method: Some of the retailers demanded for hanger as they were finding it difficult to store the product. Other information: Retailer Scheme: With 12 pieces (a chain) of small pack Hippo, a small pack of Hippo is free With 18 pieces of medium pack Hippo, a 200ml Tetra pack Frooti is free With 34 pieces of medium pack of Hippo, two 200ml Tetra pack Frooti is free The sales representative (Mr. Maiti) shares a very good relationship with the retailers. The retailers respect him and trust him which is a prime requisite for the last mile distribution. Mode of transport: Light Commercial Vehicle (Auto). Area: From Nager Bazar towards Airport Gate no 1 Sample size = 12 The distribution in the Nager Bazar area is managed by Dazzle Infotech. It is a new distribution house. Earlier the distribution was done by some other house. The reason behind the change is that, the earlier distributor could not perform. Survey was conducted on those shops where products were supplied by the company. Accompanying sales representative was Mr. Sukalpa who works for Dazzle Infotech Observations by observation method: Proper Nagerbazar is quite busy but while moving towards Airport Gate no 1, the area became quieter and less developed. Factories like Jessop Coach Works, Ordnance factory, His Masters Voice(HMV) lies on the area of research. Most of the shops in the proper Nagerbazar area are neither large nor small but the shops towards airport gate no 1 were smaller and some were of the kind of shack. Product visibility is not so as very few hangers have been supplied by the Keventer. However some shops manage to display Hippo by using competitors hanger. Observations by Schedule method: Most of the shops keep Hippo. The reorder level is about a week. All the retailers are extremely satisfied with the supply and availability of Hippo. The products supplied are mostly defect free otherwise it is replaced without much hassle. No banner or dangler is supplied to most of the retailers. They are not very satisfied with the margin offered by Hippo. The demand for Hippo is on the upper crest. Small pack of Punjab Da Pickle flavor sells the most. Few retailers are aware of the fact that Hippo is baked and not fried but none of the retailers pitch it while selling. Competition brands are Lays, Kur-kure, Cheetos, Bingo, Mukhorochok Potato Chips, Lehar, Haldirams, Parle (Products). Lays provides highest margin and is the most selling brand. Observations by interview method Most of the retailers demanded for hanger as they were finding it difficult to display the product. A product lot, that was supplied about six months before was defective. It has had a negative impact on the brand image and perception of Hippo among the retailers. Some retailers complained about defective products that were supplied by the earlier distributor were not replaced. Retailers are quite confused of multiple distributor, multiple division policy. Most of the retailers were seeking for credit policy and some of them even said that if credit policy is not made available then it would be difficult for them to sell Hippo anymore. Other information: Retailer Scheme: With 12 pieces (a chain) of small pack Hippo, a small pack of Hippo is free With 18 pieces of medium pack Hippo, a 200ml Tetra pack Frooti is free With 34 pieces of medium pack of Hippo, two 200ml Tetra pack Frooti is free The sales representative (Mr. Sukalpa) is very hard-working but straight. He is not allowed to go beyond the schemes as per the order of his firms proprietor, Mr.Saikat Das. The proprietor believes that if retailers are supplied beyond the schemes provided, then it would work initially but in the long run it would dilute the brand bargaining power. Mode of transport: Van rickshaw Area: Lake Town Sample size = 11 The distribution in the Lake Town area is managed by JDP Enterprise. Survey was conducted on all the shops that kept branded snacks. No accompanying sales representative was present with us. Observations by observation method: Lake town is quite busy and is a considerably a large market. The area has school, movie theater, departmental stores, large branded showroom etc. Most of the shops in the Lake Town area are on larger side but shops towards S K Deb lane were smaller. S K Deb lane also had a fish market sort of market. Product visibility is very good for competitors brand. Parle Chips can be found outside every shop with very good product arrangement and orientation. Observations by Schedule method: Only 27% of the sample keeps Hippo and 36% of the sample used to keep Hippo. The reorder level is about a week. All the retailers are more or less satisfied with the supply and availability of Hippo. The products supplied are mostly defect free otherwise it is replaced without much hassle. No banner or dangler is supplied to any of the retailers. They are not satisfied with the margin offered by Hippo. The demand for Hippo was initially high but currently it is low. Small pack of Punjab Da Pickle and Gujrati Mango Chutney flavor sells the most. Only 27% retailers are aware of the fact that Hippo is baked and not fried and none of the retailers pitch it while selling. Competition brands are Lays, Kur-kure, Cheetos, Bingo, Haldirams, Parle (Products), Apna, Pogo. Lays provides highest margin and is the most selling brand. Observations by interview method Most of the retailers demanded for hanger as they were finding it difficult to display the product. A product lot, that was supplied about six months before was defective. It has had a negative impact on the brand image and perception of Hippo among the retailers. Some retailers complained about defective products that were supplied by the earlier distributor were not replaced. Credit facility is provided to some of the select retailers. One of the shop doesnt keep Hippo because the opposite shop gets credit facility but he does not. It hampers the morale of the retailer. Most of the retailer said that nobody demands for Hippo. They would only keep Hippo when its market become stable. Many of the retailers said that nobody approached from the Company( Keventer). Out of 36% of retailers who use to keep Hippo, many of the retailers said that they does not keep Hippo because of its low sales. Area: New Market Sample size = 17 The distribution in the Lake Town area is managed by Haji Enterprise. Survey was conducted on all the shops that kept branded snacks. No accompanying sales representative was present with us. Observations by observation method: New market is one of the most popular markets of Kolkata. It is mostly dominated by hawkers but one can find any segment of shops starting from branded franchise, mall, large retail and even grey/black market peddler. As it is not a residential area, snacks are usually bought by impulse. As most of the shops are small, their shelve space is limited. So they keep the most selling brands on the shelve. Moreover competitor brands flood their product in to their shelve leaving no space for Hippo. Observations by Schedule method: None of the shops keep Hippo currently. However 35% of the shops use to keep Hippo previously. 47% of the shops were not approached by Keventer. Some of the shops that use to keep Hippo earlier had reorder period of about a week and some a month. Retailers are not at all satisfied with the supply of Hippo. Some of the products that were supplied earlier had defect and were not replaced properly. No banner or dangler is supplied to any of the retailers. They are not satisfied with the margin offered by Hippo. The demand for Hippo was always low. The most selling flavor could not be gauged. Only one of the retailers was aware of the fact that Hippo is baked and not fried but he did not pitch it while selling. Competition brands are Lays, Kur-kure, Cheetos, Bingo, Haldirams, Peppy. Lays provides highest margin and is the most selling brand. Observations by interview method Few retailers are ready to keep Hippo if approached by the company. Supply has been halted for six months during the transition period of distributor re-appointment. Some retailers complained of poor quality product. Credit facility was not provided to any of the retailers. Most of the retailers would keep Hippo after the product is demanded by consumers. Out of 35% of retailers who use to keep Hippo, some of the retailers said that they does not keep Hippo because of its low sales and some said nobody came from the company after one or two consignments i.e. no follow up. Area: Ultadanga, Bagmari, Kankurgachi and Murari Pukur Sample size = 25 The distribution in the Lake Town area is managed by Sree Laxmi Distributor. Survey was conducted on all the shops that kept branded snacks. No accompanying sales representative was present with us. Observations by observation method: Proper Ultadanga and Kankurgachi is very busy with lines of shops of different sizes. Most of the shops are on the larger side. The market is very developed. Many offices and residential complexes are present in Ultadanga, Kankurgachi area. They are prime location and connects to different parts of Kolkata. However Bagmari has a slum and Murari Pukur is not so developed. Visibility of the product in the shops are good in all the areas. However Observations by Schedule method: Only 16% of the shops keep Hippo currently. However 32% of the shops use to keep Hippo previously. Some of the shops that use to keep Hippo earlier had reorder period of about a week and some a month. Most of the retailers are not at all satisfied with the supply of Hippo. Some of the products had defect and were not replaced properly. No banner or dangler is supplied to any of the retailers. They are not satisfied with the margin offered by Hippo. The demand for Hippo was on the upper side. Most selling flavor is Punjab Da Pickle. Very few retailers were aware of the nutrition fact of Hippo but none of the pitch it while selling it. Competition brands are Lays, Kur-kure, Cheetos, Bingo, Haldirams, Peppy, Pik-Nik, Timbakto, Ringa-Ring, Simba and local pouched snacks. Lays provides highest margin and is the most selling brand. Observations by interview method Few retailers are ready to keep Hippo if approached by the company. Supply has been halted for some couple of months. The reason is not known. Many of the retailers does not keep Hippo because of the competition brand that floods their product into the shelve, leaving no shelve space for Hippo. One of the retailer said that he does not keep Hippo because the sales representative was rude to him. Some of the retailer said that they might keep Hippo if they are being supplied by rack and basket because of both; lack of space and trouble created by mice. Credit facility was not provided to any of the retailers. Many of the shops were never approached by the company. In those shops when asked if they interested to keep Hippo, most of them had a positive gesture. Area: Shyambazar and its neighboring areas Sample size = 53 The distribution in the Lake Town area is managed by Baba Taraknath Agency. Survey was conducted on all the shops that kept branded snacks. No accompanying sales representative was present with us. Observations by observation method: The area is very clean and organized with wide roads and greenery. The area has a touch of tradition and is one of the oldest modest areas of Kolkata. The kiosks of the shops are small but has a greater depth. The area is not that busy but lively. The shopkeepers are very well-behaved and some of them even offered some valuable suggestions. The area has got everything starting from school, movie theater, pilgrimage etc. Shops with local pouched snacks as sole product can be found. Pogo Chips has good penetration and is visible in many shops. Observations by Schedule method: 47% of the shops keep Hippo currently. However 20% of the shops use to keep Hippo previously. There is nothing definite about the reorder period the shops. For some shop the reorder peroid is a week, some fortnight and some even a month Most of the retailers are quite satisfied with the supply of Hippo. Some of the products had defect and were not replaced properly. No banner or dangler is supplied to most of the retailers. Only 1 shop had a rack. They are not satisfied with the margin offered by Hippo. The demand for Hippo was on the lower side. Most selling flavor is Punjab Da Pickle. Considerably more retailers are aware of the nutrition fact of Hippo but none of the pitch it while selling it. Competition brands are Lays, Kur-kure, Cheetos, Bingo, Haldirams, Pogo, Nabadeep, Apna, Max-G, Tofo, Keka, Mukhorochok, Pringle, Tofo, Sony, Timbakto, Zeng and local pouched snacks. Local pouched snack and Pogo provides highest margin but Lays is the most selling brand. Observations by interview method They said the schemes provided by Lays is better. Lays has scheme that if they can sell Frito-Lay product of Rs 10000/month then they would get cash rebate on further purchase and gifts. Some said that the Hippo as a product is poor. Its just a toasted bread sprinkled with spices. Its wont suffice upto the expectation and taste of the consumer The sell goes up when the schools are open. Most of them complained about the cash policy of Hippo. One of the retailer said that his shelve space is limited and he would only the best selling products and more-over Hippo doesnt provide either great margin or credit facility and moreover nobody demands for it. So he doesnt find it feasible to keep Hippo.

Primary Pulmonary Hypertension :: essays research papers fc

Primary Pulmonary Hypertension INTRODUCTION A.Each year in the US there are about 300 new cases of PPH diagnosed each year. B.My purpose today is to inform you on the disease PPH C.This topic concerns you because it is a deadly disease that is on the rise. D.Today I will discuss.... 1.What the disease is 2.Causes of PPH 3.Symptoms of PPH 4.Diagnosis 5.Course and Treatment PPH-What is it? Primary(unexplained) pulmonary hypertension (abnormally high blood pressure) is an extremely rare lung disorder. Pulmonary hypertension occurs when there are changes in small blood vessels in the lungs resulting in an increased resistance to move enough blood through the lungs. The resistance places a strain on the right ventricle which must work harder to pump enough blood. If untreated,or if the conditions are generally bad enough,the right side of the heart may fail resulting in death. PPH-What are the causes? There is no definite cause of PPH,but there are possibilities. 1.PPH may be the result of another infection such as heart disease,lung disease,or HIV. 2.PPH may be genetic. A specific chromosome which runs in families is linked to PPH although the type of defect is yet unknown. 3.Familial Inheritance 4.Diet Drugs-By far this is the most known cause. Fen-Phen and Dexfenfluramine,2 diet drugs have been studied and are linked to numbers of cases of pph. These drugs can cause PPH in as little as 23 days the risk increases with the amount of time it is used. 5.Serotonin-Although this is not proved,it is believed that the above diet drugs increase the release of serotonin which is often found in patients transplanted lungs with PPH. It is very possible that this is a cause What are the symptoms of PPH? In the early stages of PPh there are no symptoms. Usually a person will go to the doctor for another disease and will find that it can’t be cured. After numerous tests,PPH is found to be the primary cause. 1.frequent tiredness or tiring easily as if you are out of shape. 2.Difficulty breathing,dizziness,fainting 3.Swelling in ankles/legs,bluish lips and skin 4.chest pain 5.trouble getting air 6.Palpitations-may be so severe that it is compared to a heart attack. How is PPH diagnosed? 1.Electrocardiogram-indicates whether heart is under increased stress 2.PPH is rarely picked up in a routine medical exam. It is usually confused with other heart/lung diseases. 3.Echocardiogram-The doctor uses sound waves to map a structure of the heart and see if the right side is larger. 4.Pulmonary Function Tests-measures lung volume. 5.Right-heart Cardiac Catheterization-A catheter(tube)is placed in the patient’s arm,let,neck...to measure the blood pressure of the right side of the heart. what is the course and Treatment of PPH? PPH starts when a layer of cells in the lungs are damaged.

Migrant Labor and Y no se lo trago la tierra Essay -- Thomas River, Imm

The book, â€Å"Y no se lo trago la tierra† by Thomas River and the article â€Å"Immigrants: The Story of a Bracero† author David Bacon both represent a historical time. In the year 1942 the U.S and Mexico negotiated an agreement that was known as the â€Å"Bracero Program†. This agreement gave Mexicans the opportunity to come to the U.S and enhance a better life. On the other hand, for Americans it was an assistance they required to keep the country going after the World War II. This need took the U.S to do a complete turnaround. Before they were trying to prevent Mexican immigrants from entering the country and now they had to open their doors to them. Thus, U.S was in need of Mexican laborers to help supply soldiers with food and keeping the agriculture growing. Moreover, a vast number of Migrant Farm Workers come every year and are spread all across the countries taking positions that Americans would never tolerate due to har d conditions, the insufficient wage, and the physically challenging labor they have to face. All this leads to a hard historical time for both counties as Thomas Rivera and David Bacon illustrate their protagonist points of view throughout stories and testimonials of the experience and struggles they were faced with during this time. The book, â€Å"Y no se lo trago la tierra† by Thomas River grasp a point of view of a migrant community, as manifestations of Chicano culture, language, and experience as understood by a first person point of a young male protagonist. The setting of the book takes place of a year during the 1950s and uses a variety of perspectives and voices to follow the boy’s passages into adolescence. As the setting of the book moves from Texas to upper Midwest to the ye... ...th authors as is nearly always negative. Both authors take the reader within the very small, limiting, and confusing world of migrants, a world defined by an overall physical and emotional segregation. But their separation from Anglos is counterbalanced by their intimacy with their family and community. In both book and article, the families wash, eat, sleep, and work together; in fact they work tremendously hard. Also, the characters value education, although this theme is better developed by Rivera, since his narrative spans a full year, while Bacon is limited only his experience he remembers throughout his interview. In particular, Rivera's historia "It's That It Hurts" presents the complex dilemma faced by migrant children entering racist school systems while carrying the high hopes of their family that schooling will be the children's ticket out of the fields.

Investigating the Cause of Global Warming Essay -- Global Warming Clim

Investigating the Cause of Global Warming Many people disagree on the issue concerning global warming. Some believe that human activities, various forms of polluting, are the main cause of global warming. Others think that not only have humans not affected the planet by any significant amount, but that not much global warming has even occurred. Many scientists think that pollution is the cause of global warming and the greenhouse effect. There is a lot of evidence to support this theory. In the United States alone, almost 15,000 pounds of greenhouse gases are emitted per person each year. From 1990 to 1997, these emissions have increased by 3.4%. The burning of fossil fuels is responsible for 82% of these emissions. Since the industrial revolution first came about, the amount of carbon dioxide in the atmosphere has increased by almost 30%. The burning of fossil fuels to power vehicles, heat buildings, and to power factories is the cause of the emission of 80% of the carbon dioxide that is released into the atmosphere. The amount of methane in the atmosphere has increased by more that 100% and the amount of nitrous oxide has risen by 15%. The burning of fossil fuels is also responsible for emitting 25% of the methane and 20% of the global nitrous oxide that is released. Some other emissions are caused by the increas e of landfills, agriculture, industry, and mining. There are also other greenhouse gases that do not occur naturally. Some of these gases are chlorofluorocarbons (CFCs), hydrofluorocarbons (HFCs), and perfluorocarbons (PFCs). These are byproducts of refrigeration, air conditioning, and foam production. The increase of greenhouse gases causes the atmosphere to trap more heat than it would naturally. ... ...be able to melt ice caps. I used to believe that action should be taken immediately to stop global warming so that our planet wouldn?t be severely damaged. Now, based on the evidence I have seen, I don?t think that pollution has such a large effect on the environment. Of course I do think that it is important for us to try to cut down on pollution. It will someday affect our descendants. However, I no longer think that a huge amount of money should be spent to solve this problem immediately. I think that each individual should be careful in their everyday lives to try to cut down on pollution. I think this will make our planet a better place for the future. Bibliography: http://www.epa.gov/globalwarming/index.html http://www.globalwarming.org/ http://www.heartland.org/studies/ieguide.htm http://www.ameritech.net/users/storm8/final.htm#discuss

Client Relationship Management (CRM) Essay

Introduction The abbreviation CRM is Client Relationship Management and defined as it is a process to create a solid relationship with the customer and to know all the more about the client needs. Stronger associations with the clients will help in the improvement of the business. This process also helps to customer by getting the information about customer needs and what they desires from reputed company. CRM makes the utilization of innovation and human assets for the advancement of the business. By actualizing CRM Better client administration might be given (Avinashramana). Figure 1: CRM relationship and Management (James D. Mckeen) Minitrex Company History: Minitrex is an organization with two real divisions including finance and insurance. George Degas is the chief of offers at Minitrex, thinks about the correspondence issue happened in deals group, in light of the fact that there is no bring together client correspondence framework. , Jon Bettman designated as VP of promoting, eighteen months prior, to bring together the client correspondence focus which will be useful to expand the offers of the organization in cross and up bearings. Anyhow the thought is not executed, in view of absence of coordination between Harold Blumfen, VP of insurance, and the VP of financing, Mariella Hopkins. Insurance is a high benefit segment, which is utilizing credit organization framework to track the client charging. Blumen accepts that machines respect store data yet can’t swap persons for client learning and backing. Hpokins is an IT aficionado, who needs to overhaul IT framework, to bring about a significant improvement. Figure 2: CRM representation (James D. Mckeen) Harold Blumfen, VP of insurance, is a real benefit creator for Minitrex. His division utilizes a credit organization framework, which is created more than twenty years prior to track client billings and installments and a general administration framework to stay informed regarding which items a client has brought and what administrations the client is qualified for. Both are in a general sense backend frameworks. For front end they are  utilizing their own particular documentation. Mariella Hopkins, VP of financing, has effective involvement in managing an account division, subsidized the improvement of administration business focus application, to join together enormous keeping money administrations with little organization adaptability. This application demonstrations as an online client self administration framework, by which clients can get explanations and financing online and can get credit sanction immediately. Organization can utilize this application for client following. By co-ordinating the usefulness and client data of credit organization framework general administration frameworks and administration business focuses organization can expand its cross deals by creating the unified client contact framework Due to these reasons Denny Khan, chief of IT said, without collaboration of insurance and money Beltman can’t attain incorporated client contact data framework. CRM at Minitrex: 1. Explain how it is possible for someone at Minitrex to call a customer and not know (a) that this is a customer and (b) that this is the third time this week that they had been called? Minitrex deals group didn’t have entry to client data of protection and account divisions which are significant lines of organization. Absence of data causes this issue. Deals group is not by any means upgrading their information base. In light of these two reasons, somebody at Minitrex called n existing client and third time in same week. 2. Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan, be sure to include people, processes, and technology As per Khan Analysis, none of the VPs assign committed business staff and plan to new framework. The execution of a client relationship administration (CRM) result is best treated as a six-stage methodology, moving from gathering data about your clients and preparing it to utilizing that data to enhance your showcasing and the client experience. Stage 1 – Collecting data The necessity ought to be to catch the data we have to recognize the obliged client contact data, with restricted offering over the groups according to security approach. Data ought to incorporate clients and order their conduct. Those organizations with a site and online client administration  have favorable element as clients can enter and keep up their own particular subtle elements when they purchase. Stage 2 – Storing data The best approach to store and deal with your client data is in a social database – an unified client database that will permit you to run all your frameworks from the same source, guaranteeing that everybody uses avant-garde data. Stage 3 – Accessing data With data gathered and put away midway, the following stage is to make this data accessible to staff in the most helpful arrangement. Stage 4 – Analyzing client conduct Utilizing information mining instruments within spreadsheet programs, which examine information to recognize examples or connections, you can start to profile clients and create deals methods. Stage 5 – Marketing all the more successfully Numerous organizations find that a little rate of their clients produce a high rate of their benefits. Utilizing CRM to addition a finer understanding of your clients’ necessities, goals and distinguish toward yourself, you can remunerate and focus on your most significant clients. Stage 6 – Enhancing the client experience Generally as a little gathering of clients are the most beneficial, a little number of griping clients regularly takes up an unbalanced measure of staff time. In the event that their issues could be recognized and determined rapidly, your staff will have more of an opportunity for different clients. References Avinashramana (2014, 09). CRM at minitrex. StudyMode.com. Retrieved 09, 2014, from http://www.studymode.com/essays/Crm-At-Minitrex-50337471.html, Customer Relationship Management, retrieved September 20th, 2014, from http://www.studymode.com/essays/Customer-Relationsihp-Management-84388.html James D. Mckeen and Smith, H.A., Making IT Happen, Wiley UK, Chichester, UK, 2003, p. 124)

Reflective Account Essay

This seemed to keep his mind off worrying about were his wife or daughter was and stopped him from wanting to walk about the ward. After a while the patient asked if he could lie down for a while, and I explained that this was ok. I lowered the bed for the patient as low as it would go, to prevent the patient from falling or injuring himself while climbing into the bed. By doing this I was following the guidelines set out by the health and safety at work act 1972 and carrying out risk assessments to prevent harm to myself or others. Once the patient had got into the bed safely I put the bed side up to prevent him from falling out while he was sleeping, I then gave him his buzzer. Before leaving the room I asked the patient if he would like the room door left open or closed over, by doing this I was promoting the patients right to choice and individuality. I then left the room and closed the door as the patient had requested, and told the staff nurse in charge of him, that he was now sleeping, and that I had emptied his catheter bag and updated the fluid balance chart. I had to tell the staff nurse that I had left the room, so that if anything happened they knew that I was not there, as I would be accountable for it. Being accountable for my actions is one of the NMC code of conduct and is in line with professional accountability. I think that this task was very fulfilling as I was able to help other staff around me, as well as keep a patient calm. I enjoyed talking to the patient and found it very interesting. It also allowed me to practice keeping patient’s charts up to date. References

How Macbeth Lost His Morals Essay

Macbeth is a very controversial character in many ways. Many believe he was an evil man from the beginning. While some believe he became evil over the course of the play. Macbeth’s morals gradually deteriorated throughout the play. Macbeth’s soliloquy’s, conversations, and his actions show how he lost his morals bit by bit in after each murder. In act I, Macbeth was confronted with the thought of killing King Duncan and stealing the throne. His soliloquy (I.7.1-28)is his response to the possible actions he is about to take part in. He basically said he felt bad because as his kinsman and his host he should protect him, not kill him. Also the fact that he was such a good king made him hesitate at the thought of killing him. In his discussion with Lady Macbeth after his soliloquy, Macbeth states, â€Å"We will proceed no further in this business. / He hath honored me of late†¦Ã¢â‚¬ (I.7.31-32) Macbeth was talking about how King Duncan has honored him recently and how he cannot go through with killing him. Then at the end of act I, Lady Macbeth convinces him to go through with the murder. Then after the murder of King Duncan, Macbeth flips out and begins to rant and rave. He said after the murder talking with lady Macbeth, â€Å"To know my deed, ’twere best not know myself.†(II.2.73) This showed his extreme guilt and regret of the crime he just committed. Then, in act III, Macbeth’s soliloquy (III.1.47-72) he stated his fears and hatred of Banquo because he was so good. He then called for two murderers to kill Banquo and his son, Fleance. Macbeth needed no motivation for this action other than fear, and he had no hesitation in this decision as with the murder of King Duncan. But after Macbeth knows Banquo is dead, he saw his ghost at his dinner party, taunting him (III.4.40-105). This was a form of his conscience making him feel guilty for what he did. Though his reaction to Banquo’s murder is equally as volatile as King Duncan’s, the build up preceding the murder shows a stark contrast. Before the murder of King Duncan, Macbeth had resisted the thought much longer than with the murder of Banquo, which he had no major moral dilemma’s before hand. It seemed as though it was becoming easier and easier for Macbeth to kill without remorse. Finally, in act IV Macbeth makes a statement that showed his moral deterioration very well. After talking with Lennox about how Macduff had fled to England, Macbeth said in his soliloquy, â€Å"†¦From this moment/ The very firstlings of my heart shall be/ The firstlings of my hand.†(IV.2.146-148) Macbeth said that now the first thing that came to mind would be the first thing he did. The next thing he said was, â€Å"The castle of Macduff I will surprise,/ Seize upon Fife, five to the edge o’ the sword/ His wife, his babes, and all unfortunate souls†¦Ã¢â‚¬ .(IV.2.150-152) The first thing that came to his mind was to kill Macduff’s family. He had no second thoughts like the first two murders, no last minute guilt trips either, just cold blooded killing. When Macbeth meets Macduff in the battle field he said, â€Å"Of all men else I have avoided thee./ But get thee back, my soul is too much charged/ with blood of thine already.(V.8.4-6) That was a litt le sign of remorse by saying that he has too much of Macduff’s family’s death on his soul, that he doesn’t want another. Macbeth’s moral deterioration throughout the play is very evident if one looks at the moments preceding and following the murders. In the first quell, there was a long build up and many moral objections by Macbeth. Also after the murder, Macbeth was extremely disturbed by what he had just done. Then, before the second killing, there was less of a build up and no moral objections by Macbeth. After the murder of Banquo, Macbeth still felt some guilt, which manifested itself in the hallucination of the ghost. Finally, prior to the third murder, there was no moral dilemma about about killing Macduff’s family. Following the murder, he showed almost no remorse, except for the comment made to Macduff. Macbeth was a good man in the beginning of the play, but his morals deteriorated more with each murder he committed.

Feminism in a Doll House Essay

Feminism in A Doll House In Henrik Ibsen’s A Doll House Nora Helmer is a prime example of a woman’s role in the 19th century, that being that she was more for show than anything else. Nora’s husband, Torvald, treats his wife like a living doll and uses pet names for her rather than her actual name further establishing her position as nothing more than a toy. For Torvald. Nora’s purpose in her own home is to be subservient in a mental capacity as her husband often regards her more as a child than an adult by punishing her for simple, silly matters such as eating sweets. This treatment, however, is not new for Nora as it is revealed that her father treated her quite similarly. When the play opens Nora has just returned from Christmas shopping and we are given a description of her home, â€Å"A comfortable room, tastefully but not expensive furnished. † (Doll act I). Further explanation reveals details which tell the audience that the financial situation for Nora and Torvald is good. As with most things the Helmer home is nothing more than a facade for Nora. One author says, â€Å" [T]he house is a mere container, or doll’s house, for Nora, who spends her time entertaining or nervously accommodating (as her nickname â€Å"the squirrel† implies) her demanding husband — rather than decorating, designing, or even â€Å"taking charge of† her own life† (Connie Pedoto). It’s from this that the reader first gets the idea that appearance means a lot to the Helmer family. Early on it is made very evident through the conversation with husband that she is meant to be the face of their marriage. Ibsen introduces the fact that Nora is not allowed sweets; something that seems strange in this day and age, but in the 19th century was not uncommon. It shows the power a husband had over his wife in that time as well as the submissive behavior women adopted in order to have a proper marriage. Ibsen also reveals that Nora and Torvald’s children have been raised by a nanny their whole lives further establishing Nora’s role as a trophy. Because Nora has been absent in the role of raising her children it is safe to say that she did not have the ability to be a proper mother, ot because she did not love her children, but because she never had the chance to be a proper mother. When she is showing Torvald all of the wonderful toys she has purchased for their children it is obvious that her excitement stems from the fact that it is the only thing she can do in order to show her love to them. This can be compared to Nora’s belief that money fixes everything and this is shown when the author writes â€Å"Yes, yes, it will. But come here and let me show you what I have bought. And all so cheap! Look, here is a new suit for Ivar, and a sword; and a horse and a trumpet for Bob; and a doll and dolly’s bedstead for Emmy,–they are very plain, but anyway she will soon break them in pieces. And here are dress-lengths and handkerchiefs for the maids; old Anne ought really to have something better† (Doll act I). Though the Helmer’s have not always had money to spend in such a manner it is obvious that Nora has taken this newfound fortune as a way to express her love and gratitude to those around her through gifts rather than words or physical affection. When Mrs. Linde is introduced the readers are given a different view of women in this society. Nora must hide every crime she has committed, whether that be the forgery of her father’s signature or sneaking a macaroon, because she is married, while Mrs. Linde no longer has a husband to answer to. Mrs. Linde is treated quite differently than Nora as she is widowed and because of that the expectations that are placed on married women no longer apply to her. She is given the opportunity to work at a bank in the position that was once held by Krogstad. This is surprising as during this time it was the peak of women’s suffrage and women were not usually allowed to hold positions that a man did let alone replace one. When Nora sees the freedom that her childhood friend has acquired upon losing her husband the resolve she had in keeping her secret about the forgery begins to wane though the audience does not see this until much later. Torvald’s treatment of Nora may seem harsh in comparison to the relationship between husband and wife these days, but at the time it was very common. This is why Nora plays along and enjoys the little games her husband plays with her. At the end of the play Nora’s misdeeds come to light and she is forced to admit what she has done. Trovald reacts as expected and verbally abuses her before deciding that the matter should be forgotten, all is forgiven and they will go back to their normal lives. It is at this point that Nora realizes that the life and marriage she has been fighting so hard to protect by keeping her secret from coming to light is beyond saving. Though she this is not the first time she has defied her husband this is the first time she has done so without trying to conceal the act. When she decides to leave it is obvious that it is a shock to Torvald, whom has always believed his wife to be obedient, especially when he gives her the chance to forget all about it. It is also shocking for the audience as up to this point Nora has made it quite clear that she believes she would die without the financial support of her husband. Nora was a typical wife in the 19th century. Nothing she did was uncommon and the fact that she came to see the truth about her marriage speaks volumes about the times and political issues surrounding women in those times. Joan Tempelton, author of Ibsen’s Women, says â€Å"Nora’s doll house and exit from it have long been principal international symbols for women’s issues† (111). At the beginning of the play the audience would never expect Nora to make such a bold choice as to leave her husband and children, but as other characters are introduced their help or, in Krogstad’s case, blackmail leads her to the decision that she and her family would be better off without her as she has realized her true role in her marriage which is that she doesn’t have one. She is nothing more than a living doll in her own home and it took her husband discovering the truth, that his wife is no as obedient as he believes, to bring her to this conclusion. Mrs. Linde is the opposite of Nora. She shows the freedom s of a woman not married. Though times are hard for her as she was left with no money it is obvious that she prefers it that way. For Mrs. Linde marriage was financial security, but now that that has been taken from her she takes it upon herself to find a job and uses the friendship she has with Nora, whom is still married and subservient to her husband, in the hopes that she will be able to coax Torvald into getting Mrs. Linde a job. Nora does this as a favor to a friend, but when Krogstad threatens to reveal the truth about the forgery Nora is quick to beg Torvald not to give Mrs. Linde the position that formerly belonged to Krogstad. She does his because, as a woman, she knows men to be the more dominant sex and fully expects him to go through with it. It is surprising to see Torvald deny Nora’s request, not because she is his wife, but because Mrs. Linde is a woman and it was no very common in the 19th century to be chosen for a job over a man. Feminism is a large part of Henrik Ibsen’s A Doll House and perfectly portrays the role of women in the 19th century. Through Nora’s journey of self-discovery she realizes that her father had treated her like a delicate china doll just as her husband does now that she is a full grown adult and at the conclusion of the play she takes it upon herself to break from that cycle and become her own person. Like Mrs. Linde Nora takes this opportunity to become her own person and frees herself from her controlling marriage.

Strategic Audit of Caterpillar Corporation Research Paper

Strategic Audit of Caterpillar Corporation - Research Paper Example The long term strategic goals of the company are along there different dimensions of Superior results, best team and global leadership. The company aims to achieve superior result which results in the fact that the company is regarded as a solid long term investment venture which gives shareholder return of the top 25% of the companies listed in S&P 500. The company also has a goal of having the best team. The team should be comprised of people who enjoy a work place characterized by features such as safe and inclusive. The company also wants to ensure that the customers of the company should be more successful with the company than with their competitors.   PoliciesThe values of the company are put to action through different activities. The company ensures integrity by delivering what they promise, being trust worthy and fair, and not influencing or getting influenced by others. In order to achieve excellence the company has in place the Caterpillar production system and 6 sigma.    In order to be sustainable the company gives products and services which are sustainable, and devote time and resources to sustainability. The company also focuses on team work and commitment in order to achieve the long term vision of the company.   Opportunities and Threats on External Environment 1. Natural physical EnvironmentCaterpillar Corporation Inc. is an American company that manufactures, designs, sells and markets different product segments including financial products, machinery, insurance and engines to customers.

ENGLISH LEGAL SYSTEM ASSIGNMENT 4b, 3b & c Essay

ENGLISH LEGAL SYSTEM ASSIGNMENT 4b, 3b & c - Essay Example A statute has been defined in previous editions of this work simply as the will of the legislature", the will of the legislature must be expressed either by the agreement of its three parts (Queen, lords and commons)or by the agreement of the queen and commons in accordance with the parliament Acts 1911 and 1949.Granted that a document which is presented to it as a statute is an authentic expression of the legislature will, the function of a court is to interpret that document "according to the intent of them that made it." From that function the court may not resile .however ambiguous Difficult for application the words of an act of parliament may be, the court is bound to endeavour to place some meaning upon them. In so doing it gives effect, as the judges have repeatedly declared to the intention of parliament, but, it may only elicit that intention from he actual words of the statute In this rule its assumed that the words and phrases of technical legislation are used in their technical meaning if they have acquired one, otherwise in their ordinary meaning ,and the second is that the phrases and sentences are to be construed according to the rules of grammar. Blythes v .Blythes- A reference in the matrimonial causes Act 1950 to the court being satisfied was meant to mean precisely what it said, and to require the courts to be satisfied beyond a reasonable doubt. And in Northing ham Finance V.Ashley,the court of appeal held that the words covered of which the hirer was in possession under an existing hire- purchase agreement and which were exchanged in part payment for the goods under the new agreement .it would be too narrow a construction to restrict it to goods actually owned by the hirer. The Mischief Rule. In heydons case in 1954, it was resolved by the Barons of the exchequer, that for sure and true interpretation of all statute in general (be they penal or beneficial, restrictive and considered. Firstly, what was common law before the making of the act. Secondly, what was the mischief and defect for which the common law did not provide. Thirdly, what remedy that parliament hath resolved and appointed to cure the disease of the commonwealth. Fourthly, The true reason of the remedy, and then the office of all judges is always to

Realist and Neo-Realist International Relations Essay

Realist and Neo-Realist International Relations - Essay Example The state, for Realism, is a power-maximizer in a self-help environment where no one can be trusted and violence is endemic. Non-Realist IR theory is invariably also anti-Realist. It never ignores Realism, but always incorporates a critique of that paradigm to position itself intellectually. This is because Realism is about the state. Since we cannot evade the state, which is everywhere and all around us and the centre-piece of our political cosmology, neither can IR theory evade Realism. Empirical "tests" may show that certain events in the world are (not in) consistent with the hard core of a realist research program. But that does not provide support in any strong sense of that term for choosing realism over some competing paradigm. Many events that are explained by one realist theory are also inconsistent with at least one other no less authentic realist theory. For instance, if balancing and bandwagoning exhaust the possible aligning bahaviours of states, as Waltz (1979) suggests they do, and if good realist theories predict each, as they do, then any piece of evidence simultaneously confirm and contradicts "realism". Labs provide an extreme example of the perspective when he presents offensive (rather than defensive) realism as "the best realist theory available to go forward and do battle with competing approaches to international relations" (1997, p. 48). Neither, however, will get realist very far in such a battle. Sovereignty is the primary concept of realism. It is taken as given that states enjoy unchallenged jurisdiction within their own boundaries. Realists make little attempt to theorize the impact a state's relationship with its civil society has upon its relations with other states. Waltz expresses this simplistic view when he writes that 'students of international politics will do well to concentrate on separate theories of internal and external politics until someone figures out a way to unite them (Rosenberg 1994, p. 5). Waltz is able to argue this because of his view of how the states sys operates. Waltz (1979) rejects explanations of international conflict which stress flaws in human nature. Rather it is the structure of the international system that creates tension between states: in the absence of a higher authority, states compete with each other to ensure their security. This may trigger an arms race, perhaps leading to full-scale war. This structure will determine a state's fo reign policy, regardless of its internal political arrangements or the nature of the dominant belief system within civil society. The strength of realism is that it highlights the irrationalities that underpin the login of a world divided into states. The conflicts between states, which are well documented by history, and which often transcend apparent commonalities of 'race' or ideology, present compelling evidence in support of the realist argument. It is increasingly clear, however, the realism's assumptions are inadequate to the task of explaining the nature of contemporary world politics. The problems of mainstream international relations theory lie mainly in its understanding of state sovereignty and security. Realists and non-realists are tuned to account for different dimensions of international relations. As realist theories are especially well-suited to explain certain

British Government Promises Essay Example | Topics and Well Written Essays - 500 words

British Government Promises - Essay Example This paper stresses that  French gained control of Lebanon as well as Turkish Cilicia with Britain gaining Palestine, Jordan as areas of Bagdad and Persian Gulf. The agreement however failed to indicate complete ownership of the territories, but rather a complete control; through governmental and administrative levels.From this study it is clear that each of the three agreements had conflicts with the McMahon-Hussein Correspondence agreement evidenced in that the real cause for Britain making the agreement was never disclosed. The real cause was to help defeat the Ottoman Empire in the war that had become an ally of Germany (MacQueen,  2013). Conflict in the Sykes-Picot Agreement is evidenced in the fact that the allies focused on means of dividing the previous Arab lands among themselves as opposed to granting independence and the lands back to Arabs as promised. The Arabs therefore were left in the dark of the planned actions. The Balfour Declaration conflict results from givin g the land previously owned by Arabs to the Jews. Palestine declaration as home to the Jews served in fulfilling the interests of Jewish Zionists as keeping the promise made between Britain and Palestines when the Palestines were encouraged to revolt against the Ottoman Empire.  The reasons behind the British making these promises were based on selflessness and individual gain. Britain was wary of Germany and Ottoman Empire support for Germany and thus involved the Arabs to help in the war.

Marketing Environment Essay Example | Topics and Well Written Essays - 1750 words

Marketing Environment - Essay Example The work is about marketing. It defines the term marketing and dwells on its strategies. The author describes factors that still need to be considered for a business organization to reach out easier to their target market, because looking into the characteristics and thought processes of the people still holds as the most significant factor to be looked into by the individuals in the field of sales and marketing. The researcher singles out such factors as quality of a product/service, reliability of a product/service, and attraction of a product/service. At the same time while taking-care of the customer’s choice a lot of other factors have also to be considered. Those factors are the social, legal, economic, political and technological factors. The social factor basically means which classes of people are being targeted by the organization that is making that particular brand - whether it is the upper-class or the upper-middle class, middle-class or the lower class. Gaining t he trust of the local government and reviewing the economic policies and legal matters that govern the country in which the product or service will be made available will be a strong ground from which the advertisers can make as a take off point. The tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The author provides PESTLE analysis of the "mother care" brand.