Learning Agreement Essay Example for Free

Learning Agreement Essay In R Tours, I was assigned in the Inbound Department and I learned a lot from there. One of the main duties in the department is the inbound operation. The inbound operation consists of several tasks. First to create interesting and excellent tour packages, then, promote them locally and internationally and finally handling them. We may receive request or booking by telephone, fax, letter or email from individuals, local and international groups. Most of the time a normal booking will have information on the type of tour package chosen, the length of stay, the number of people and additional services required such as a buffet set up instead of an a la carte menu or providing the welcome drink in the airport instead of the hotel. Normally we reply by thanking the person or the foreign company involves and we include all the necessary information such as the detailed itinerary, the cost of the tour and most important our confirmation for handling the tour. Then we will wait to get a confirmation from them before starting to make all arrangements and preparations. The confirmation includes the date and time of arrival, the flight number if they are arriving by airplane, names plus passport numbers of clients and the rooming list. It is only after receiving the confirmation that we begin to work on arranging and preparing the booking of hotels, restaurants, transportation vehicles, museum tickets and sometimes airlines tickets if they are intend to fly to the south of the country. We also, arrange the visas and prepare the travel insurance. We assign people who are going to take care of the group such as tour leader, tour guide and driver. Then we prepare the reservation forms and we send them to our suppliers. The reservation form includes the services requested and the number of pax and sometimes more information according to the kind of supplier. In a case of a hotel for example, the reservation form will include extra information such as the date of checking in and out, the number and what type of room and type of payment. Suppliers may be hotel, resort, motel, museum, restaurant, theme park, car rental, motor-coach company, a marina, a diving center or anything else. During peak season we have difficulties in getting the right accommodation or some other services that was mentioned in the tour package, in this kind of situation we, must think of an alternative and inform the client about the changes and finally when both of us agree we proceed with the arrangement. The next task is to handle the group from the first day to the last day. The most important rule with the western group is being punctual because they are used to it and they do not like to wait for anything or anybody even from their own group. Make sure everything goes according to the itinerary timing. All the employees and suppliers involve must take this into consideration. In case of lateness they may complaint and even ask for refund for that particular service. All the time make sure that everything is ready in advance. For example, during the arrival day, the tour guide and the motor coach must be present at the airport at least one hour before the plane lands and provide the tour guide with a small board having the name of the group to make it easier for the group to find him. We need to monitor the group every single day and keep in touch with the tour leader. All the international groups have their tour leader and building an excellent communication or relation with him or her is really important because the tour leader is the one in charge of the entire group and he or she plays a very important role to insure that the tour is conducted as planned. Carrying daily briefing with him or her helps to find out what happened the day before and if any change has to be done for the next day. In the department we need to carry meetings to resolve any kind of problem during the tour. I learned to build strong relation with our suppliers to minimize the problem and complications. In the beginning I was facing many problems of getting what I wanted and it used to take days of negotiation before getting it. I realized that certain suppliers such as five star hotels or dine dining restaurants were not responding positively to our request because they were preferring to deal directly with the customers or with reputed tour operator company. According to their opinion, we were not qualified or capable of bringing much business and I was really disappointed by their discrimination and behavior but my personal and communication skills helped me to accomplish whatever I wanted from them. It is sad to realize that they are used to work this way, they dont easily cooperate with small companies and I needed to win their trust. Finally they decided to really do business with me and everything was working smoothly after that. I think and believe that these hotels or any other suppliers should cooperate and build a better relationship with the small tour operators in order to benefit from each other. I definitely agree that we were not in the same level as those large tour operators such as Z Tours but we proved to these hotels income as well. However, I was pleased that after many months of hard work, we were able to increase the number of bookings with them month after month. During my time spent in R Tours, I learned to better understand the procedure of handling tour packages. Now I am more confident of myself and well prepared due to all the experience that I had acquired while working there. I would like to conclude by saying that inbound operation is about using your capabilities, trying your strength in all the different tasks involves and be able to solve any problem happening during the tour by relating to your learning experience at the work place.

Julius Caesar - Ethos, Pathos, Logos Essay Example for Free

Julius Caesar Ethos, Pathos, Logos Essay During Julius Caesar, in one of the most famous scenes Shakespeare wrote, Antony influences the audience, soon turning the mourning crowd into a rioting mob. Antony persuades the Romans in his speech through Ethos, Logos, Pathos. Antony’s speech undermines the conspirators even while it appears deferential to them. Antony uses Ethos to catch the audience’s attention. He states â€Å"For Brutus is an honorable man; so are they all, all honorable men† (Act 3, 81-82). Antony never directly calls the conspirators, including Brutus, traitors; he is mainly calling them honorable in a sarcastic manner that the crowd is able to understand. This is the irony in what he is saying. Later in the scene he goes back to into a sarcastic tone and states â€Å"O masters, if I were disposed to stir your hearts and minds to mutiny and rage, I should do Brutus wrong, and Cassius wrong— who, you all know, are honorable men. I will not do them wrong. I rather choose to wrong the dead, to wrong myself and you, than I will wrong such honorable men†(Act 3,120-126). Antony is making fun of righting the â€Å"honorable men. † Antony reassures the crowd he is â€Å"not to disprove what Brutus spoke† but to tell them what he does know. He is using logos, logic. Antony had â€Å"thrice presented [Caesar] a kingly crown† he refused it each time. He then asks â€Å"Was this ambition? †(Act 3, 95-96). He makes the crowds think whether Brutus’ motives where true or just out of jealousy. â€Å"You all loved him once, and not without reason. Then what reason holds you back from mourning him now? †(Act 3,101-102). In this line he is asking the audience why should they applaud Brutus for killing Caesar. They had loved and admired Caesar at some point so why should they not mourn him now. Towards the end of Antony’s speech he begins using pathos causing the crowd to feel sympathy for Caesars and his wrongful death. He mentions that for the audience to bear with him. His â€Å"heart is in the coffin there with Caesar† (Act 3,104-106) he then takes a minute to recollect himself. The audience begins to -realize how â€Å"Caesar has had great wrong† (Act 3,109) By how Antony weeps for Caesar makes the Romans realize what all the conspirators did was terribly wrong, because Antony, although he is a party animal he is still a noble man. In the end Antony had the better advantage when it came to using Ethos, Logos, and Pathos. Antony, proving himself a noble man, got the Romans to see the wrong deed and caused them to seek revenge.

The Alchemist By Paulo Coelho

The Alchemist By Paulo Coelho 2.The alchemist (in the form of Melchizedek) says to Santiago, When you really want something to happen, the whole universe conspires so that your wish comes true. Write or create a response which captures a time in your own life when you had a wish, and you felt that the whole universe conspired for OR against you. What happened to make you feel that way? Did your wish come true? 3.Santiago is guided by his dreams and by omens which appear to him throughout his journey. Write about a noteworthy dream you have had, or about an omen which guided you somehow during the course of your life. How did you interpret the dream or omen, and how did it influence your life? 4.The old man states that the worlds greatest lieà ¢Ã¢â€š ¬Ã‚ ¦.is that at a certain point in our lives, we lose control of whats happening to us, and our lives become controlled by fate. Do you, like the old man, believe this is a lie, and that we are always in control of our destinies? Why/ why not? Why do you think people believe the Worlds greatest lie? Orà ¢Ã¢â€š ¬Ã‚ ¦..Write about/explore artistically a time in your life when you felt as though you had lost control, and your fate was being determined by other forces. Why did you feel that way? Did you regain control? 5. Santiago is told that people are afraid to pursue their most important dreams because they feel they dont deserve them, or that theyll be unable to achieve them. Create a written or artistic response to the following: Do you have a goal or dream which intimidates you? Why do you feel unworthy or fearful of it? What practical steps might you take to make the goal more accessible or easier to accomplish? On the other hand, are there some dreams which we are correct to fear? Do you believe some dreams should simply remain as dreams? Why/why not? Geographical Locations in the Novel: Andalusia Al-Fayoum (oasis in Egypt) Tarifa El Cairum (p.76) Salem (Jerusalem) Nile Tangier (p. 44) Coptic Monastery Ceuta (p. 44) Moors (p.27) Mecca (p. 54) Sahara Desert (36) Regional, Cultural or Spiritual Allusions and Terms: Narcissus (Prologue) Esperanto (p.66) King Melchizedek (Genesis14, King Most High) Helvetius, Elias, Fulcanelli, Geber (p.82) Koran (p. 54) Scarab (p.161) Muslim Simum (p.148 Mecca Coptic (153,154) Allah (p. 71, 97) Tiberius (p.158) Levanter (p.27) hookah (p. 114) Maktub (p. 59) The Alchemists Terms/Expressions: The Soul of the World Philosophers Stone ((p.66) The Unspoken Language Elixir of Life (p. 66) The Language of the World Master Work (p.81) Personal Legend Emerald Tablet (p. 126) Principle of Favorability (p. 29) Urim and Thummin (p. 30) Vocabulary: scabbard (37) treasonous (129) conspire elixir (133) scimitar (112) contemplate (134) brandish (112) fixedly (136) dialect (106) flourish (145) prognostication (111) sirocco (146) monotony (124) tether (151) tracts (126) recount (153) agitated (128) disciple (153) centurion (158) avidly (159) scarab (161) sacristy (163) alchemy infidel (34) Preliminary Notes About the Novel: The Alchemist is written in a fable format. What is a fable, and why would Coelho use it to tell his story? Generally speaking, fables use recognizable, simple characters and settings in order to illustrate a simple truth about life or human nature. What is it that Coelho attempts to teach? Even though you may not initially understand some of the unusual terminology in the story (Soul of the World, for example), its themes are ones which are probably familiar to you. Can you think of some old, familiar proverbs or songs that capture some of these ideas? For example, think about what ends up being more important for Santiago-the journeyà ¢Ã¢â€š ¬Ã‚ ¦.or the destination Where is it that Santiago eventually finds happiness? People have been writing and singing about the answers to these questions for years! The novel integrates ideas and philosophies of many faiths and historical periods. Many of these ideas concern the pursuit of truth, ones intended destiny and the attainment of personal happiness. Coelho refers to these combined elements as ones Personal Legend. He tells the story of Santiago in order to teach us how we may find and live out our own Personal Legends. These ideas, though, have been explored since ancient times in one form or another by countless faiths and peoples. Hinduism, Buddhism, Islam, Taoism, Christianity, Judaism, countless tribal cultures, in addition to ancient and modern philosophers, all attempt to define the idea of ones Personal Legend (though they may call it by different names), and all subscribe paths to achieving personal fulfillment. Thus, although the legend is about no faith or philosophy in particular, it is about all faiths and philosophies. Alchemy is the medieval science of transforming rocks into gold. Alchemy plays an important part in the plot (literal level) of the story, but it also becomes a symbol, or allegorical device, in the legend (figurative level). Coelho is really using characters, events and symbols as tools to show us how to achieve spiritual alchemy. In other words, how do we find or recognize the gold, our Personal Legend in the rocks of the everyday, ordinary, simple details of our lives? As Santiago discovers, sometimes the gold is not faraway, not glittery, not exotic, and not complicated, but it may require a journey of courage, faith and perseverance to discover what it is and where it is hidden. In an interview, Paulo Coelho talks about Four Pillars of Alchemy- four important tips for finding ones Personal Legend: One must believe in The Soul of the World. The ancient Latin term for this concept is anima mundi. In short, this idea suggests that everything in the world is interconnected; that is, what one does affects everything else, from the smallest grain of sand to the largest whale, and vice versa. Writers and thinkers such as Plato, Walt Whitman and Khalil Ghibran have attempted to illustrate this interconnectedness in their works. One must listen to the voice of the heart. Coelho suggests that sometimes we must follow our feelings and intuitions, even if we do not fully understand them. Through feeling one gains wisdom. One must be faithful to ones dreams, for they both test and reward us. In other words, the path to achieving ones Personal Legend may not be an easy one, but we must endure the tests in order to gain the rewards. One must surrender oneself to the universe. Coelho suggests that we must allow ourselves to be open to recognizing and learning from omens and signs which come our way. Questions for Novel Study: Why does Coelho open with the modified myth of Narcissus? How does the new version differ from the original one? How does it change the myths meaning? What might the author be suggesting about how we perceive ourselves and the world? The novel opens with Santiago thinking about his sheep. What does he observe about their existence? How might the sheep symbolize the way some people live their lives? How does his observation that they have forgotton to rely on their own instincts foreshadow later events in the story? How does Santiagos father react when his son tells him that he wants to travel?(p.9) To what degree is his fathers observation about travelers (They come in search of new things, but when they leave they are basically the same people they were when they arrived.) true about Santiago? Why does the old fortune teller say that Santiagos dream is difficult to interpret?(p.12-14). Why is Santiago suspicious of her? The old man tells Santiago the story about the miner and the emerald on p. 24. How does it connect to Santiagos situation? What does he mean when he says that treasure is uncovered by the force of flowing water, and it is buried by the same currents? What does this quote have to do with the miner/emerald story? What point does the old mans story about the boy in the castle and the drops of oil (p.30-32) make? How might this story apply to us in our modern lives? How does the King assist Santiago in recognizing omens? When does Santiago use this help? How do Santiagos thoughts and perceptions about himself and the world begin to change on pp. 42-44? Describe three things that Santiago sees now that he had never noticed before. What lessons does Santiago learn by working at the crystal shop? Why do you think Coelho chose crystal? How does the crystal merchants explanation for not taking the pilgrimage to Mecca (p.55) highlight the difference between Santiago and the merchant? What effect does the merchant say Santiago has had on him? The Englishman and his goals are described on pp.65-70. What is he looking for? What does he demonstrate to Santiago that he already knows? On p. 78, he says that the progress made at the crystal shop is an example of the principle of the Soul of the World. What does he mean? How does he define this? How does he connect the idea to the relationship between the caravan and the desert? The oasis is described in great detail. How does its lushness, laughter and color reflect what Santiago finds there? Where else in the story does Coelho provide details about the physical setting in order to lend more meaning to the events which occur there? Explain how Santiagos union with Fatima represents the Language of the World, according to Santiago on p.93. Why does Fatima accept that her new husband wanders the desert, as she explains on p.98? What is the meaning of the two dead hawks and the falcon in the oasis? How does this omen change Santiagos status in society? During his trek through the desert with the alchemist, Santiago is told of many basic truths. The alchemist says,There is only one way to learn. Its through action. Everything you need to know you have learned through your journey(p.125). What are some of the things Santiago has learned through action? Why do you think the alchemist tells Santiago the story about the mans dream about the two sons (the poet and the soldier) on p. 156? Why did Santiago have to go through the dangers of the tribal wars on the outskirts of the oasis in order to reach the Pyramids? At this point, the boy remembers the old proverb: The darkest hour of the night came just before the dawn. How does this apply to his situation now? At the end of the journey, why did the alchemist leave Santiago alone to complete it? Earlier in the story, the alchemist told Santiago when you possess great treasures within you, and try to tell others of them, seldom are you believed. At the end of the story, how did this simple lesson change Santiagos life? How did it lead him back to the treasure he was looking for? Topics for Research: What is alchemy? What processes were involved? Who performed it and why? Who were the famous alchemists of the medieval period? Who is Melchizedek? What role does he play in the Old Testament? What are the Five Pillars of Islam (p. 54). What is the Koran? Explore the concept of Soul of the World as different religions and philosophies define it. Research the tribal ways of the Bedouins of the Sahara (77). Research one of the geographical settings from the novel. What are the basic theories of Freuds or Jungs dream analysis theories? Catalog all of the dreams that occur in the book, and attempt to interpret one according to a theorist. Research levanters, siroccos and other regional weather features described in the book. Post-Reading Activities: Map out Santiagos journey. Include obstacles he encounters and lessons he learns in their geographically correct locations. Provide a key which suggests ideas, progress, symbolism, etc. (I will explain) Read Walt Whitmans Leaves of Grass and keep a reaction journal which connects his verse to Coelhos Soul of the World idea. Keep a dream journal for one week. Try to interpret what you think they mean on your own, then research what they might mean according to Freud or Jung, or according to an ancient culture (medieval, Egyptian, Greek, African,etc.) Create a dance, pantomime, musical or other performance in which you use Unspoken Language to convey the story of Santiago. Create a painting, collage, photo-essay, shapescape (I will explain) or sculpture which captures an idea, relationship or moment from the story. Provide a written explanation of your work. Produce a creative writing piece which captures some of the central ideas of the book. Some ideas: Journal: A Day in the Life of a Shepherd Two or three songs (with lyrics) from The Alchemist: The Musical Rewrite a portion of the story from a different perspective: Fatima, the Alchemist,the Fortune Teller, the crystal merchant the sheep! Write Santiagos How-To Find Your Treasure Handbook, or Personal Legends for Dummies Scrapbook (with explanatory notes) of Santiagos travels-feature pictures and items which Santiago accumulates as he learns about life Letters between Fatima and Santiago Unspoken Language Journal-Tune in to the various forms of unspoken language we experience around us every day. What gestures, facial expressions, intuitions and signals do we give and receive to guide us in our responses, actions, reactions and relationships? Observe interactions at school, at home, in nature, and in public places, and record incidents which illustrate that unspoken communication is sometimes as (if not more) powerful than the spoken word.

Marketing - The Pet Food Market Essay -- Business Management Studies

7. Carry out a SWOT analysis for this market with all inclusions referenced to the information source. STRENGTH: The increasing consciousness of people regarding the health of their pets leads to a focus on nutritious food which helps increasing the life span of their beloved animals. This benefits the pet food industry greatly as it leads to increased demand and allows manufacturers to set their prices for selected products at a high level. (PFMA) Increased competition has lead to greater effort for developing new products in order to meet customers demand. Therefore a lot of money has been put into Research and Development strategies, stimulating technical progress in this industry. (Mars, 2003) Scientific evidence about the increased life of pets eating healthy and high quality food is well known amongst the people. Supermarkets offering own-brand pet foods, thus contributing to competition. (Ciao, 2004) Owner of pets gain health benefits, encouraging people to hold a pet WEAKNESS: Large, established companies such as Masterfoods, Nestlà ¨ and P&G may impede competition and prevent smaller firms from entrance. Some companies are reluctant to improve packaging and introducing more environmental-friendly production processes for financial reasons. Limited advertisement on high street, where pet owners are likely to notice it and get known to the benefits of the product Limited product range, not enough variation satisfying the cus...

No School Should Usurp the Rights of Any Student Essays -- Teaching Ed

No School Should Usurp the Rights of Any Student   Ã‚  Ã‚  Ã‚  Ã‚  Children are forced to go to school. This has been the way for a long time. School is a place where students go to learn a curriculum given by government officials. They are not there to get their rights taken away from them. Although teachers have power, they cannot stop students from hearing the issues, speaking without censorship, or knowing their rights.   Ã‚  Ã‚  Ã‚  Ã‚  Students are living, breathing human beings. We go to school to learn about and succeed in the outside world. Government officials are to teach us these things and see how well we learn them. We are curious creatures. We need to know everything or else we will rebel. Teachers should tell us both parts of a certain subject to allow objectivity in our minds. If we hear only one side of a controversial issue we tend to assert ourselves with the only point of view. We may also find out information on our own that is bad and believe what we find out. Teachers are here to guide us to the correct information. If a teacher takes a side he/she may tell us only the negative points to his opposing side. He/she may, also, just tell us good points about his side. Either way, he/she gives us a one sided perception. We need to hear both sides in order to make up our own minds.   Ã‚  Ã‚  Ã‚  Ã‚  Many believe that teachers have more power than students. This is a weak argument because teachers cannot remove rights of students. The Supreme Court stated this: â€Å"It can hardly be argued that either students or teachers shed their constitutional rights to freedom of speech or expression at the school house gate† (Tinker vs. Des Moines Independent School District). Therefore, students are just as powerful as teachers. Teachers want to discipline their students how and when they choose. This is a major dispute among parents, teachers, and students. A teacher may not ever hit a student purposely. A teacher may lower our grade for not doing work or failing class criteria. They may not lower our grade just because they don’t like us or we act slightly out of hand. Many people say that students don’t know what is best for them. This is may be true at lower elementary, but in high school, students can speak for themselves and know what they need. In some court cases or public meetings, teachers or the school bo... ...rookfield: Millbrook,1997. â€Å"Student Government†. World Book: Millennium 2000. 2000ed. â€Å"Student Rights†. Natural Math. 21 Jan. 2002 . â€Å"Students Rights†. Rethinking Schools. Vol. 14, Issue 4 (Summer 2000). 21 Jan. 2002 . â€Å"Students Rights†. Y and M Online. 21 Jan. 2002 . â€Å"Students Rights and Responsibilities†. University of Virginia. 21 Jan. 2002 . â€Å"Students Rights Guide†. American Civil Liberties Union of Northern California. 21 Jan. 2002 . â€Å"Students‘ Rights of Free Speech†. The American Center for Law and Justice. 20 Jan. 2002 . â€Å"Students Rights on Public School Campuses†. Liberty Counsel. 20 Jan. 2002 http://www.lc.org/OldResources/Students_rights_0900.html. â€Å"Teachers‘ Rights on Public School Campuses†. Liberty Counsel. 20 Jan. 2002 . Young, David. Survey. Oakridge High School: 30 Jan. 2002.

Richer Sounds - Competition Essay -- Business and Management Studies

Competition Competitive forces are the pressures put on a Business by other organizations which are competing to increase their share of the same market. The main competitors for Richer Sounds are broken into 4 main groups: 1. Large chain stores. E.g. Curry’s, Dixon’s and Comet 2. Small specialist shops 3. Large online electronic suppliers. E.g. QED-UK 4. Large online general supplier. E.g. Amazon and Tesco. These Businesses’ compete in many ways. The 3 main ways are Advertising, Lower Pricing/sales and through Market shares. With competition like that, Richer Sounds obviously has to work hard, and they seem to be doing well. Richer Sounds are constantly researching the sales prices of their competitors, so that they are able to reflect this knowledge on their sales prices, and come up with new strategies. I am now going to show you a SWOT Analysis I produced, for Richer Sounds. A SWOT Analysis is basically a diagram showing the Strengths, Weaknesses, Opportunities and Threats of a Business. The strengths and weaknesses of a Business are internal; this means that Richer Sounds would have control of them. Opportunities and threats are external, this means that Richer Sounds can not control this, but must respond to it. Where there is a threat, there is a strength. Where there is a weakness, there is also an opportunity. Richer Sounds could respond to competitive forces in many ways. To respond to these competitive forces they wou...

B Midterm

Consumers Perspective From a consumers perspective, we are always looking for ways to present ourselves favorably to the public -? whether we do it consciously or unconsciously. Some consumers want to be perceived as the â€Å"Geeky Gadget', always on the rise to own the top notch smartness (need for uniqueness, P. 161). This is also a good example of how this consumer engages in impression management, P. 122, to positively maintain his or her public Image. The way a person seeks to pursue their ideal self may play an important role n driving this change.For example, a person who dollies Steve Job's innovative and creative character may want to become innovative by associating him/herself with Apple products (ideal self, P. 122). A different example in how an individual's perception about owning the latest or newest phone is through their extended self. For example, an interesting study conducted by Google indicated how â€Å"people are using mobile to change all aspects of their l ife† (Michael Oliver, 2013). Furthermore, most smartened users cherish their phones so much that it comes their identity (extended self, P. 28). Company's Perspective In contrast, from a company's perspective, an organization's culture can shape their approach based on their core values and beliefs. For instance, a company that emphasizes the values of innovation, learning, and creativity can influence their employees' behaviors to become innovative and creative in making new products (values, P. 174). 2. Temporary Situation on Consumer Behavior People's decisions to live frugally depend on a variety of factors including their motivation, lifestyle, and timing.Motivation Conflict One reason people may be cutting back on spending is due to motivational conflict. For example, I purchased a Samsung Galaxy SO because believe it satisfied all my needs. On the other hand, however, I had to suffer the consequences of paying an expensive fee (approach-avoidance conflict, P. 99). Since I have invested in something expensive that I believe will last me a long time, I am not willing to spend money or time looking for another smartened.Hierarchy of Needs People can also be cutting back depending on where they currently stand on the levels of their needs. Consumers who have satisfied their lower-level needs and want to fulfill their upper needs may be willing to consume more to get there. On the other hand, if consumers feel that their lower level needs haven't been met, they will remain in that level until they no longer feel dissatisfied. For example, a student who is struggling to pay rent may not be likely to spend money for a smartened to feel connected with her peers.Once she has earned enough money from her part-time job to pay off all her rent and has fulfilled her need of safety, she may move on to satisfy her need for belongingness. Lifestyle Another reason why consumers are not willing to spend is because of their lifestyle. A person's social class should be understood as it plays a huge role in influencing what type and quantity consumers buy (Boundless, n. D. ). Consumers in the upper class have a higher level of disposable income, and therefore, are willing to spend more on luxury good items than those with less disposable income. 3.Multi-attribute Model: Smartened Decisions Attribute (I) Importance (l) Beliefs (B) phone 6 as unsung Galaxy AS BlackBerry Passport Fast Processor 5 4 Large Built-in Storage High Camera Quality 3 Eng Battery Life Easy Navigation Attitude Score 65 72 69 53 The five attributes that are most important for me in terms of deciding what smartened to purchase encompasses the processor speed, large built-in storage, high quality camera, long battery life, and finally, the ease of navigation. L When assessing a phone's attributes, did some research and read over some product reviews and recommendations based on consumption communities, p. . I also took into consideration my positive and negative experiences In using a smartened. For example, the fast receptors and long battery life attributes display the highest weight of importance because value the performance of a phone in terms of its speed and ability to last a long time. Having to charge a phone two to three times a day was painfully inconvenient, and therefore developed a negative attitude towards the performance of that phone (utilitarian function, P. 187). Regarding the table above, Samsung Galaxy SO ranked the highest with an overall attitude score of 72.As I did more internal and external research on each smartened (cognition), I valued a lot of the attributes Samsung Galaxy ad offered (affect) causing me to purchase the product (high involvement hierarchy, P. 189). In addition, my attitude object towards Samsung products has developed over time, establishing a strong brand loyalty (internalizing, level of commitment, p. 293). Also hold a strong favoritism towards the Samsung brand, which enforces me to buy their products regar dless of what price it is (brand equity, P. 163). 4.Improving the image of the BlackBerry Passport to University-aged Students The lowest ranked phone under the multi-attribute model is the BlackBerry Passport with an overall attitude score of 53. But how can marketers improve the image of this phone to attract university-aged students? Capitalizing on Relevant Advantage Blackberry's Passport smartened ranked relatively high with a score of 4 on both fast processor and large built-in storage. Since the attribute built-in Storage perceives low importance, marketers can emphasize the convenience of having enough storage as if you were to bring a mini-laptop.Laptops have huge storage, and if consumers perceive that the BlackBerry phone holds a sufficiently large storage component, it can reinforce the presence of the hone. Strengthen Perceived Product-attribute Link Although BlackBerry's ease of navigation ranked low importance, marketers can alter a consumers attitude towards this att ribute so that they are appropriately educated on how to navigate the device. For example, doing tutorial videos allow for better understanding on how to use the smartened.Add a New Attribute Since many university students value the element of convenience, Blackberry can add a feature where instead of paying for a purchase through a credit or debit card, users can pay through their phone. Furthermore, BlackBerry can also capitalize on is their physical keyboard. This can be a huge factor in leveraging consumer preferences on being able to physically touch buttons. Influence Competitors' Ratings It is really crucial for marketers to consider maintaining an ongoing bond or relationship with their consumers as this is one of the factors of keeping them motivated to stay loyal.This is mostly the hardest thing to do as it is very complicated to persuade loyal consumers of a competitor to switch to BlackBerry. Keeping this in mind, BlackBerry can establish a reputation for being the most organized smartened. For example, they can advertise how they sponsor many student clubs and companies to keep teams organized and connected. 5. Changing Consumer Behavior through Instrumental Conditioning Apple can change consumer behavior towards illegal music downloads through instrumental conditioning in many ways using positive reinforcement and negative reinforcement.Variable-interval Reinforcement Variable-interval reinforcement is a great way to counteract illegal downloading of music. For every music download a consumer purchases, Apple can reward them with a PIP exclusive pass to a concert of their top unload music artist. For example, if a consumer consistently downloaded One Republic's music, tunes can notify them that One Republic is having an upcoming concert in their nearby location and reward them with the exclusive PIP tickets along with a friend. This is also a good example of frequency marketing, P. 2. A Combination of Positive and Negative Reinforcement Another p ossible alternative Apple can do is use negative reinforcement as a way to reduce the behavior of downloading illegal music. Apple can create a built-in program within tunes that allows them to analyses which source the USIA came from and guilt the consumer by publicizing it on their tunes library (guilt, P. 114). In addition, they can also limit the storage of songs a consumer can input in their library based on the number Of different sources the music came from.