Analysis of Pearl Harbor the Movie Essay -- Jerry Bruckheimer Film

Pearl Harbor The movie Pearl Harbor directed and produced by Jerry Bruckheimer was released in 2001. This highly praised movie allows the audience to carefully watch a movie that is based on a day that started the United States' involvement in World War II. The movie begins with a two boys, Danny Walker and Rafe McCawley, who have grown up hoping to become involved in the United States military and slowly changes to the life, excitement, and hardships of being involved in the war. Rafe is one of the best fighter pilots in the regiment and falls in love with a beautiful nurse, Lt. Evelyn Johnson. As the United States tries to help the British, Rafe volunteers to go to London. After several months he supposedly dies when shot down by a German aircraft. This devastating news is told to Lt. Evelyn Johnson by Danny Walker who is still trying to deal with the situation. A few months went by and Lt. Evelyn Johnson and Danny Walker fall in love. Being alone during a time of war was not an idea l situation, one that all military men and women hated. They found themselves to be compatible and in love. They enjoyed their relationship together until news is delivered to Danny that Rafe is still alive. During all this time United States avoids involvement would in the war because they felt that their involvement would not have an impact. The relationship with Danny and Evelyn progresses and so did the war. It is on December 7, 1941 when the Japanese attacked Pearl Harbor. In the movie Pearl Harbor, Bruckheimer attempts to describe what happened on Sunday December 7, 1941 as accurately as possible. However, no matter how hard Bruckheimer tries to present this event historically it will be unclear because it is used primarily ... ...roximity, and pre-judgments. Why did he/she create the movie or book? Where did he/she find his/her resources? How did he/she gain his/her knowledge? However once a person learns how to analyze this they will be able to become more objective when thinking about history. Bibliography Arthur, Max. Forgotten Voices of World War II. Great Britain: Ebury Press, 2004. Bard, Mitchell. The Complete Idiots Guide to: World War II. New York: Alpha Books, 2004 Burlingame, Burl. Advance Force, Pearl Harbor. Annapolis, MD: Naval Institute Press, 1992. Mullener, Elizabeth. WAR STORIES, remembering World War II. New York: Berkley, 2002. Nash, Gary, and others. American Odyssey. Multimedia edition. New York: 1997 Pearl Harbor. Director Jerry Bruckheimer. Touchstone Studios, 2001. Willmott, H.P. Pearl Harbor. New York: Sterling Publishing, 2001.

Is Rationalisation A Desireable Strategy For Junction Hotel

This essay will be discussing the affects that Junction Hotel would sustain if they were to implement rationalisation as a strategy. Julien Freund (1968) defines rationalisation as â€Å"the organization of life through a division and coordination of activities on the basis of exact study of men's relations with each other, with their tools and their environment, for the purpose of achieving greater efficiency and productivity. † Junction Hotel has recently suffered a fall in customer demand due to the current economic recession; with a new owner and uncertain hierarchical roles within the hotel, their revenue is decreasing rapidly.Through the use of rationalisation, the hotel overall may become more efficient and reduce costs. However, this strategy may have a negative effect on the staff, causing some staff members to become demotivated and inefficient. After various ownership changes the hotel is now owned by second chance consortium, run by business entrepreneur Simon Chan ce. The entrepreneur has analysed the current hotels condition, including all staff members and has highlighted the high amount of stress levels and confusion in management within departments.This creates a negative effect as staff members take situations into their own control. Further evaluating Junction Hotels poor hierarchy structure has caused unnecessary amounts of pressure around the organisation and confusion within the staff as to who their boss actually is. The implications of an unorganised structure of the Junction Hotel have occurred overtime allowing Simon Chance to come to a conclusion that a new change and strategy needs to be applied; thus throughout the essay the strategy of rationalisation will be analysed in terms of its reflected  efficiency within the business.Rationalisation towards the Junction Hotel organisation as a method itself can provide a positive outlook for a strategy as it links to bureaucracy which provides more of a hierarchical structure, a key fundamental element in which the organisation is lacking. This is easily noticeable in junction hotel by such things as, the current general manager Meg never applying an organisational chart towards the business as she sees it unnecessary by having a social leadership style.Rationalisation has been a desirable strategy to an extent for many organisations. An example is Henry Ford (1950) who created the assembly line approach, where products were able to be sent down an assembly line in smaller parts in order to break down a larger process, this allowed production speeds to increase through a more efficient manner. Ford’s theory implied that using rationalisation would reduce overall cost through lean production. Lean production is a process that’s aim is to eliminate any waste, Petterson (2009).The idea is that experienced and trained employees perform repetitive tasks through perfected techniques within their job roles meaning waste would be minimal therefore reduci ng costs spent on materials. This method can be applied to Junction Hotel too, for example in the kitchen the repetition of cooking and preparing food in an assembly line approach will help increase efficiency and speed up the process without having a negative effect on quality, thus through the use of lean production the hotel can reduce cost per customer and reduce waste.Another excellent example of this is the worldwide organisation ‘McDonald’s’ where Rationalisation has a more sociological term as ‘Mcdonaldization’ which was first introduced towards food restaurants by Ray Kroc (1950) this gives us an insight to how McDonalds has similarities towards Henry Ford’s production methods. Although analysing rationalisation as a concept shows clear advantages, there can be potential drawbacks that some theorists may argue. Morgan (2006) also evaluated rationalisation in his articles thinking of organisations more as machines in a semiautonomous m anner making employees ‘behave as if they were parts of machines’.Analysing a more humanist approach he argued how treating people as a machine is degrading towards the human spirit. Furthermore Elton mayo (1984) investigated against rationalisation approach using the ‘Hawthorne experiments’ concluding how managers or observers aswell as colleagues can affect how well people work. Morgan (2006) also looked into human minds and behaviour and argued that even though machines have an everyday use in society negative effects can occur such as affecting the ‘human spirit’ in routinized activities.Rationalisation as an approach towards Junction Hotel can show its advantages in efficiency levels however; even efficiency is not always affected in a positive way as Ritzer (2011) explains using the organisation McDonald’s as his focus, constructing social theories in the organisation about how people’s creativity can be restrained in the re petitive workforce. Ritzer (2011) explains his theory upon how individuals in the workplace are affected by a more psychological perspective.Thinking about the rationalisation approach towards the Junction Hotel may not only limit staff member’s creativity, but make the current workplace more repetitive and therefore dull. Increasing managing customers in an efficient time may also create a negative affect by increasing the workload per person present. Further negative effects from this may also demotivate staff members and cause higher stress levels, already currently indicated from Junction Hotel by the deputy manager Linda Wilkinson.A rationalisation approach towards Junction Hotel as its own concept can show many negative implications however to analyse and overcome the potential disadvantages, linking motivation and personality theories can help manage an overall more efficient approach. Rationalisation can create a dull and repetitive workforce. To help overcome this, f inancial motivational techniques can be applied such as ‘piece pay’ addressed by Cheung (1982), as a fixed amount of workers motivated by the level of output they produce per employee. However this is only an effective approach if money is the element of motivation.Further examples of motivation by financial factors can be bonuses or commission which apply mainly towards sales roles, also motivation can be used with allowances which can include travel as a reward or even medical, to also help show the organisation cares about the well-being of their employees. The examples just discussed show motivational techniques and delegate more time into applying effort towards the Junction Hotels employee job satisfaction; however they can also be ineffective if they are not applied efficiently.An example can be simply advertising a reward appropriately to employees as the reward scheme could not seem as encouraging, initially just decreasing the business profits. However adverti sing the bonus to show the appreciation, rewards individuals instead of groups so each member provides full contribution. Some further disadvantages to consider towards motivational techniques are employees may compare their pay with others creating a demotivating effect.However as the hotel is financially unstable it may not be wise to constantly use financial methods in order to save costs. There are also non-financial methods of motivation. Looking into methods from Kohn (1998) for motivational factors he has evaluated as a ‘longer lasting’ effect. Further examples are; job enlargement to broaden tasks, this helps to reduce repetitive behaviour, job rotation to increase employee’s interest by moving employees through a range of jobs and job enrichment to create greater responsibility and trust.Another example of a non-financial method is team working and empowerment, which will help communication within staff members therefore they can plan their work with pro blems that may occur in the working environment. Relating the non-financial motivational techniques towards Junction Hotel can create job satisfaction and a positive outlook from employees towards the company. However there can be limitations from different individual point of views as Edward and Ryan (1972) discuss how human motivation requires consideration upon psychological needs to the approach; therefore personality also links to motivational techniques.Various types of theories analyse motivational strategies including the famous Abraham Maslow (1964) hierarchy of needs. Maslow’s eight step model is a clear example of analysing motivation with personality by relating it to individual development. Being a humanist psychologist he relates the hierarchy example to realities of personal experiences. Another interesting theory is Frederick Herzberg (1959) looking at views of satisfaction and dissatisfaction.Herzberg has a completely different theory compared to Maslow decid ing to separate his theory into two which are hygiene factors that are more basic fundamental needs for motivation but are not long term and motivational factors for positive employee satisfaction and superior performance. Another theory to illustrate separating two fundamental theories are called the ‘X’ and ‘Y’ theory. The differences between the two theories are one management style applicable for individuals as an authoritarian management style also known as the ‘X’ theory.This analyses a type of person that may need more force or punishment and needs to be directed. The second type of management style is participative management style known as the ‘Y’ theory, which looks more into individuals that are naturally committed to the organisation and have their own self direction. Maslow, Herzberg and Douglas all have similar theories, finding the link between personality and motivation is an important factor to overall help increas e efficiency from employees in the workplace aswell as creating job satisfaction from individuals.There are some criticisms to each theorist for example how Maslow theory is rather broad using his pyramid technique with assumptions that may not necessarily apply to everyone. Herzberg has initially provided a theory which has limitations. This is because although the theory will work a strategy it will vary upon individuals or external factors such as the environment or simply the mood that particular individual is feeling that day . This means individuals can vary and become satisfied or dissatisfied at various days throughout the year because of emotions.At the same time criticisms of Douglas McGregory’s theory (2006) were by his assumptions towards individuals that do not like to work or avoid work and the assumption individuals do not want responsibility. Although evaluating these criticisms about how Maslow, Herzberg and McGregory are fairly broad, they don’t cover all aspects of individual perspectives in a workplace. However, it still provides a beneficial insight into trying to effectively manage employees, which can also be applied to benefit Junction Hotel.Furthermore there many types of theories which link towards motivation. A further theory is ‘Process Theory’ and ‘Content Theory’. Process theory analysing a process that occurs within the individual, discussed by John Stacey Adams (1964) who proposed a theory based on individuals and their relationships with others, aswell as stress levels affecting work negatively. Content theory however defines motivation in terms of the individuals needs for satisfaction.This theory of motivation links more towards the previous theory of Maslow’s hierarchy of needs with job satisfaction and individual development. This can be applied to Junction Hotel to help the business acknowledge what motivates their employees to increase efficiency. From assessing various motiv ational theories individual differences have indicated personality is also an important factor within trying to improve job satisfaction for employees within the junction hotel. A further set of approaches when looking into personalities can be Nomothetic, ideographic, and  social–radical.The approach known as nomothetic is a psychologists study upon what we share with others and what makes the specific individual person unique. The nomothetic approach to personality discussed by Whitcomb and Merrell (2013), identifies personality traits and uses group data for its findings to help predict human behaviour and emotional variances, for example questionnaires. Idiographic however by analysing uniqueness in individuals which were affected by past experiences, thus affecting the present behaviour in different situations.Idiographic is much more difficult to measure as there is so many various effects that can effect an individual’s response. The social approach to persona lity is also an important factor as Kohn (1999) discusses individuals to be ‘self- directed in their own orientation’ . This is an excellent example of a link towards Douglas and his ‘Y’ theory, analysing naturally committed self-direction from individuals. Applying nomothetic idiographic or social radical theories towards Junction Hotel can improve the social relationship between staff members.The approaches to observing the unique individual differences in the working environment can create a positive and comfortable atmosphere for employees, therefore improving motivation and efficiency within the working environment. Personality can be complex because of individual opinions between employees within the Junction Hotel, but it can also be affected by the situation. For example Kohlberg used his six stages of development to cover the personality changes, where when questioned and challenged he found it can provide more motivation.His stages reflect the bro ader viewpoints analysing each person in his study that is ‘free to pursue his or her individual interests’ Crain (1985). The Junction Hotel can measure personality by various strategies such as observations, interviews, group activities and questionnaires; however the two main types of collecting information when measuring personality can be quantitative and qualitative data. Qualitative data measures personality based on opinions and views, whereas quantitative data uses an analysis of statistical information.Quantitative data is a more measurable type of strategy because numbers can be easily calculated to provide an effective conclusion such as in a questionnaire, compared to qualitative data because people do not always respond in the same way in opinions. However both types of strategies can be criticised as false results can be produced because of personal and individual reasons. An example for this is false data from feedback that can be a result from embarrassm ent, creating an ineffective strategy.This show’s because of individual complexity Junction hotel should use various methods as techniques to help measure personality traits. By relating personality changes to situations in the Junction Hotel it shows its importance by indicating the deputy manager’s stressful situation of becoming overworked. This can affect the hotel negatively by allowing her to make poor decisions when in leadership of departments within the organisation. From an overall perspective using the strategy rationalisation as a concept can provide both advantages and disadvantages.The use of rationalisation would help increase consistency to Junction Hotel by creating a better hierarchy flow within the organisation to ensure any issues are dealt with more directly to managers, allowing staff to delegate their efficiency in the workplace. However, although the hotel will have an improved organisational structure it is important to maximise efficiency by l ooking at employee’s perspectives to help eliminate the dehumanizing effect from rationalisation.This is improved by using motivational techniques for job satisfaction aswell using judgement on personality techniques, which is a key element in helping the managers improve their leadership styles aswell as providing a positive environment; thus giving the hotel its prestigious and inviting image that Simon Chance has begun to develop, to which he has named as ‘Golden Standard Service’ providing the hotel to thrive and become competitive. However by implementing rationalisation as a strategy judging by the location within a competitive city, Junction Hotel may become more of a routinized, predictable common franchise.To help increase long term efficiency the hotel must apply a better unique selling point; therefore the use of rationalisation as a strategy can only be applied to an extent. Junction Hotel, located in London is the capital of the United Kingdom and th erefore generates a broader wealthy sector of customers. Applying a unique selling point towards a wealthy target market can therefore help increase the Junction Hotel customer base, by adapting to the main customers behavioural characteristics that attract them to business.An example to help target this specific sector of customers is providing low cost luxury benefits and appearances within the hotel, for a more comforting stay. This increases the organisations opportunity to target upper class customer’s aswell as their unique selling point providing a competitive edge however, this contradicts rationalisation by altering customer needs in forms of luxury in order to maximise customer satisfaction.To conclude although personality and motivational factors can help increase efficiency from the routinized strategy of rationalisation, the strategy can only partially be used, as long term efficiency also determines external factors for a more effective approach. For long term e fficiency and longevity for Junction Hotel as an organisation, the hotel would need to adapt to the individual personalities of employees within the organisation in order to drive motivation aswell as implementing a unique selling point for a target market such as businessmen or women.

The Technique Of Anaesthesia Health And Social Care Essay

The anesthesiologist should choose the optimum technique for any given patient and process. The pick of anesthetic technique that patients receive depends on the nature and continuance of the surgical process being performed and patients ‘ physical and psychological wellness position. General anesthesia has several advantages ; facilitates complete control of the air passage, external respiration, and circulation. It allows executing a long lasting operation even at different parts of the organic structure at the same clip. It is besides the preferable method in instance of allergy/ sensitiveness to local anesthetics ( LA ) drugs used in regional anesthesia. However, there are some disadvantages to the usage of general anesthesia. Some grade of physiological alterations may happen. It besides needs some readying before surgery and requires complex and dearly-won machinery. There are some side effects and complications attached to general anesthesia. Although they are by and large uncommon in healthy people ; this frequently depends on several factors, including age of the patients ( greatest at the extremes of age ) [ 3 ] , or related to the ASA scaling of the patient ( higher in ASA IV-V ) [ 4, 5 ] . However, the Confidential Enquiry into Perioperative Deaths has shown that general anesthesia is a direct cause of mortality in merely 0.0007 % [ 6 ] . The commonest side effects associated with general anesthesia including postoperative sickness and emesis ( PONV ) , concern, sore pharynx, shuddering, itchiness, and urinary keeping. Intra-operative consciousness and external respiration troubles are uncommon side effects which occur in less than 1.5 -2 in 1000 anesthetics [ 7 ] . General anesthesia is besides doing serious complications such as anaphylaxis, myocardial infarction, malignant hyperthermy, sever encephalon hurt, and peripheral nervus harm ; although these complications are really rare and carry a hazard of less than 1 in 10,000 – 1 in 100,000 instances [ 7, 8 ] .Local anesthesiaLocal anesthesia is used to barricade hurting in a portion of the organic structure ( by cut downing axonal membrane permeableness to Na and temporarily barricading nervus conductivity ) ; this will blunt the integral tegument or mucous secretion membrane so patients will non experience hurting and any other esthesis ; it allows patients to stay to the full watchful. The process is normally of short continuance and anesthesia is performed by shooting, spraying, or topical application of local anesthetic drugs at, or near, the site of the process. Normally used local anesthetics include lidocaine, prilocaine and bupivacaine. These vary in their oncoming of action ( 0 – 5 min ) and continuance of the block ( 15 – 200 min ) . There are different types and signifiers of local anesthetics used, including injection ( infiltration anesthesia ) , spray and pick ( topical anesthesia ) . An illustration of this is local anesthetic used for dental intervention. Eutectic mixture of local anesthetics ( EMLA ) pick is a topical signifier of local anesthetics ( lidocaine + prilocaine ) . This is widely used to ease cutaneal processs ( e.g. Circumcision, venipuncture, arterial puncture, leg ulcers ) , particularly in kids [ 9, 10 ] . Although local anesthesia is non utile for supplying anesthesia for major operations ; it allows the public presentation of minor processs such as suturing a minor lesion. It could besides supply equal analgesia postoperatively by infiltration of the surgical lesion [ 11 ] . Other local anesthetics, such as cocaine, are used for topical anesthesia on mucose membranes. Patients may hold an allergic reaction to the local anesthetic used, which is normally rare ( less than 1:400,000 anesthetics ) [ 12 ] . Systemic toxicity ( CNS, cardiac toxicity ) may happen due to rapid systemic soaking up, or accidental injection of LA into circulation although it is by and large really rare [ 13 ] .Conscious sedationConscious sedation or endovenous sedation [ 14 ] has different attack to the construct of blunting the nervus or bring forthing a province of unconsciousness. This is normally chosen to loosen up patients and do them experience sleepy but remain awake plenty to retain the protective physiological reactions and communicate with the anesthesiologist. Specific hurting medicines are administered intravenously along with a ataractic drug to understate patients ‘ uncomfortableness. The latter drugs give another advantage of doing impermanent memory loss, so that patients may non retrieve what happens during the process [ 15 ] . This type of anesthesia is used, for illustration, for some diagnostic processs ( e.g. stomachic endoscopy ) .Regional anesthesiaRegional anesthesia is so named because a â€Å" part † of the organic structure, such as the upper limb or lower limb, is anesthetised without doing the individual unconscious. This involves injection of the local anesthetic stopping point to nervousnesss ( e.g. peripheral nervus block ) , or straight into the cardinal nervous system ( e.g. spinal block ) . The practical beginning of regional anesthesia was every bit early as 1884 by Halsted & A ; Hall ( USA ) , when they demonstrated successful anesthesia by intraneural injection of cocaine into centripetal nervousnesss ( supraocular, infraoribital, ulnar, and inferior dental consonant ) . Just one twelvemonth subsequently ( 1885 ) , accidently, Dr J. Leonard Corning ( USA ) has administered the first spinal anesthetic utilizing cocaine on a Canis familiaris. It was non until 1891, when Dr Quincke ( USA ) foremost demonstrated the feasibleness of needle interpolation through the dura ( spinal puncture ) , before it was foremost used successfully by Dr August K. G. Bier ( Germany ) in animate beings and so on himself in 1898. Epidural anesthesia was first described in 1885 by Corning utilizing caudal attack ; but a chiseled technique via lumber injection was non used until 1930s [ 16 ] . Few old ages subsequently, P Ansbro ( USA ) has foremost reported uninterrupted peripheral nervus bl ock ( CPNB ) [ 17 ] . He described a successful uninterrupted brachial rete block. This type of regional anesthesia was foremost introduced by the German sawbones August K. G. Bier in 1908 ; therefore the name, â€Å" Bier ‘s block † . Bier injected prilocaine into a antecedently exsanguinated limb. The block plants by the direct diffusion of the injected local anesthetic from the venas into the neighbouring nervousnesss. This block consequences in a complete anesthesia for the limb to be operated. Its usage is limited to below-elbow or below articulatio genus processs. Prilocaine is the drug of pick for Intravenous regional anesthesia, as it is the least toxic local anesthetic and has the largest curative index. The popularity of Bier ‘s block has increased more after debut of Lidocaine as a replacement for prilocaine. Prilocaine and Lidocaine were found to be of comparable in oncoming, continuance, quality of block, and safety [ 18 ] . The development in pharmacological and pharmacokinetics of local anesthetics used, and the promotion in the te chniques has led the Bier ‘s Block to go one of the most normally used regional anesthetic techniques [ 19-24 ] . This technique is frequently preferred for minor processs that last for less than 1 hr on the manus and forearm ( e.g. deletion of carpus ganglia, tendon grafting ) . Time bound of 1 hr is due to the uncomfortableness caused by the applied compression bandage on the operable limb, which is happening if the process lasted beyond 1 hr. Another restriction of this type of anesthesia is the deficiency of postoperative analgesia, as the block wears off shortly after the release of compression bandage. Systemic toxicity of local anesthetic ( CNS toxicity ) is the chief complication of this technique, although it is really rare ; chiefly due to an excessively loose compression bandages or to the failure of equipment ( inadvertent compression bandage deflation ) . This technique is simple, easy to larn and execute, and really safe if big doses of local anesthetics are avoided and careful monitoring of tourniquet force per unit area is ensured, along with immediate handiness of resuscitation equipments. In spinal anesthesia, a little sum of local anesthetic ( e.g. bupivacaine ) is injected into the cerebrospinal fluid ( CSF ) in subarachnoid infinite, at lumbar vertebral inter-space L3/L4 or L4/L5, and causes a loss of esthesis of the lower organic structure. The block is normally achieved in a few proceedingss and stopping points for a few hours. Spinal anesthesia provides first-class surgical anesthesia and it preferred technique for most patients as they stay awake during the operation, so they are able to speak, ask, and listen to music. It besides provides good analgesia in the few hours following surgery, fewer drugs used, higher satisfaction, and lower mortality rate ( in patients who had Caesarean subdivision ) [ 26, 27 ] . In extradural block, a big volume of local anesthetic is injected through a catheter placed in the extradural ( epidural ) infinite, merely before piercing the dura and come ining the subarachnoid infinite. The oncoming of action and the continuance of the resulted block of this technique are longer than that of spinal anesthesia. The extradural catheter is used to let a uninterrupted disposal of local anesthetic ( either, extract or exceed up boluses ) for postoperative analgesia for hours or even yearss. Peripheral nervus block ( PNB ) is one of the methods of regional anesthesia that is used to cut down hurting and let for surgical processs. PNB is a technique which can be used to barricade a specific country such as one pes, or one arm, by injection of the local anesthetic around the nervousnesss, doing the operable country feel asleep and so the patient feels no hurting. There are different techniques of PNB described for upper or lower limb surgery. Although CPNB has demonstrated its efficaciousness if right placed [ 32, 33 ] ; inaccurate arrangement of catheters and the attendant failure block or unequal analgesia were reported every bit high as 40 % [ 34, 35 ] . Confirmation of the catheter location is disputing. The usage of a stimulating catheter may better the truth and success of the technique [ 36 ] . However there was a contention about its effectivity [ 37 ] . In some Centres, anaesthetists no longer utilize or learn nerve stimulator techniques [ 38 ] . Ultrasound is besides non dependable to adequately visualize the catheter ; hence, this technique is normally used along with the nervus stimulator in CPNB [ 39 ] . There are some possible advantages of utilizing PNB over general anesthesia. The patient remains witting and is cognizant of what is traveling on around him. Air passages are maintained throughout the process with minimum hazard of aspiration of stomachic contents. Patients normally enjoy a drum sander recovery which requires less nursing attention. Regional anesthesia has besides been shown to supply first-class intra-operative anesthesia, and to cut down the strength and continuance of postoperative hurting for up to 18 hours. The usage of local anesthetic drugs in regional anesthesia techniques and avoiding opioid analgesia has shown an betterment in the quality of postoperative analgesia, clip to first analgesia and a decrease in side effects and complications. These advantages might be as a consequence of reduced dosage of opioids, non straight linked to the good consequence of regional anaesthesia/analgesia. Postoperative sickness and emesis ( PONV ) is common side consequence among patients holding surgery [ 41-43 ] . Generally, regional anesthesia is associated with a comparatively lower incidence of PONV as compared to general anesthesia [ 44, 45 ] . In peculiar, CPNB which has proved to cut down the incidence of hurting and PONV [ 46, 47 ] . However, today ‘s general anesthesia with the debut of new anesthetic agents ( e.g. propofol ) has besides reduced the hazard of PONV [ 42 ] . Regional anesthesia is frequently reserved for those with high hazard of holding PONV from general anesthesia, peculiarly with volatile agents [ 43 ] . A longer period of hurting alleviation can be achieved by adding some medicines to local anesthetics ( e.g. morphia or Fentanyl ) . Although this may lend, to some grade, in increasing the hazard of PONV and itchiness, these side effects were comparable in both techniques [ 29 ] . Intrathecal opioid has besides demonstrated a better quality of analgesia than systemic opioid analgesia [ 48 ] . Continuous extract of local anesthetics is now considered the gilded criterion for hurting alleviation in the postoperative period. It has demonstrated better analgesia than individual shooting PNB [ 49 ] or patient-controlled analgesia ( PCA ) [ 50 ] . Trouble alleviation can be provided utilizing CPNB for yearss or even hebdomads. Preemptive analgesia is another possible method for bettering hurting tonss. This involves establishing injection of local anesthetics around nervousnesss pre-operatively to cut down postoperative hurting [ 51 ] . Despite strong grounds of its efficaciousness in carnal theoretical accounts [ 52 ] , and some clinical surveies [ 53, 54 ] , there is still controversy environing the dependability and effectivity of this technique in clinical scenes [ 55-58 ] . Neuraxial anesthesia has demonstrated several possible advantages over general anesthesia. It has significantly reduced the continuance of operation, PONV, hazard of thrombo-embolic disease, the demand for blood transfusion, pneumonic complications ( e.g. atelectasis, infection ) . Neuraxial anesthesia allows for better postoperative hurting alleviation, which may cut down pneumonic complications ( e.g. pneumonic intercalation ) , allow early mobilization, and possibly shortening infirmary stay [ 40, 59 ] . Similarly, hurting alleviation provided by PNB, particularly with CPNB, allows for early mobilization which could finally cut down the incidence of thrombo-embolism disease ( DVT or pneumonic intercalation ) and joint stiffness, sleep perturbation, and improved patients ‘ satisfaction [ 60-62 ] . There is a small grounds in the literature to back up the good consequence of regional anesthesia on mortality and surgical results ( e.g. complications, continuance of surgery, and early ambulation ) . Leaden grounds suggests that regional anesthesia has the potency to better these results [ 59 ] . In general, intra-operative hazards of regional anesthesia are somewhat less than that of general anesthesia. However, hazards are highly low presents ( 1 in 100,000 deceases ) in both techniques [ 63 ] , due to the promotion of techniques, accomplishments and of all time bettering guidelines. Despite all the complications associated with regional anesthesia, peculiarly with neuroaxial blocks, the safety profile of these techniques is perchance higher than that of general anesthesia. Hawkins et Al [ 26 ] reported a steady decrease in mortality rate ( in patients who had Caesarean subdivision ) over old ages ( 1979 – 1990 ) , compared to that for general anesthetics which remains the same. Furthermore, the Royal College of Obstetricians and Gynaecologists has reported a important decrease in mortality from 9 in 1000,000 ( 1981 ) to 1.4 in 1000,000 ( 1999 ) [ 27 ] . However, there was deficient grounds to back up the usage of these techniques in cut downing the mortality rate in other types of surgery such as orthopedic [ 59 ] .Disadvantages of regional anesthesiaRegional anesthesia, similar to general anesthesia, needs some acquired accomplishments and the larning curve of regional anesthesia is well high. Epidural and spinal anesthesia are more hard to larn than som e techniques used in general anesthesia, such as tracheal cannulation or arterial line arrangement [ 64 ] . Novitiates normally achieve an betterment after 20 – 25 spinal or extradural processs ; nevertheless, competence ( defined as success rate of a†°? 90 % ) is normally reached with a lower limit of 45 – 90 processs. In contrast, competence in peripheral nervus block was reached in about 62 – 70 efforts [ 65 ] . In comparing to other anesthetic accomplishments, cannulation and arterial line arrangement larning curve reached competence after an norm of 57 and 60 efforts, severally [ 64, 65 ] . Sites et al [ 66 ] demonstrated that novitiates can quickly get the hang the basic ultrasound accomplishments required for successful fake interventional processs. This has shown an betterment in truth, up to 59 % after merely 3 tests. Clinically, and utilizing ultrasound counsel, a success rate of 93.6 % was demonstrated after 66 peripheral nervus blocks [ 67 ] , and 94 % after merely 60 extradural punctures [ 68 ] . For assorted grounds, regional anesthesia may non be plenty to transport out the surgical process and it may necessitate some deliverance analgesia, sedation or even transition to general anesthesia. Another disadvantage is a delayed oncoming of action ( which may take up to 20 – 30 proceedingss ) to be wholly sufficient to execute the surgery. Regional anesthesia is besides non suited for some operation such as cardiac surgery.Complications in regional anesthesiaThere are several side effects and complications that are common to all types of regional anesthesia and some specific to each technique. Most of the complications of regional anesthesia are comparatively minor and easy managed [ 69 ] . However, some serious complications still may happen but at really low rate. The approximative incidence of these major complications is between 0.2 – 5 in 10,000 ( in grownups ) [ 70 ] . This is lower in pediatric and obstetric population ( & lt ; 0.1 in 10.000 ) [ 71, 72 ] . Complications are chiefly related to cardinal techniques ( spinal and extradural ) ; for illustration, spinal cord harm ( due to direct injury or equipment failure, haematoma and infection ) , and systemic toxicity ( due to inadvertent endovenous injection of local anesthetic drugs ) . If these occur, results are normally hapless, and intervention of complications is supportive [ 73 ] . Temporary nervus hurt in regional anesthesia occurs in less than 1 % of all instances ; about all patients make a full recovery within 6 hebdomads. Permanent nerve hurt is a really rare complication and it occurs in 1 in 10,000 instances. Other side effects associated with regional anesthesia including PONV, bruises, concern ( relates to goad design and gage size ) , hypotension ( due to peripheral vasodilatation ) , urinary keeping, itchiness and back hurting. These are common man in cardinal techniques of regional anesthesia ( particularly spinal anesthesia ) [ 70, 74-76 ] . Infection following regional anesthetic techniques is really rare. However, certain patients with co-morbidities ( e.g. HIV patients, on corticosteroid intervention ) may hold a higher hazard of infection than otherwise healthy patients. The hazard of infection in regional anesthesia can be greatly minimised by following rigorous sterile safeguards during the public presentation of the block. The hazard of systemic toxicity is somewhat higher in extradural anesthesias due to the big volume of local anesthetic used. Other terrible and rare complications might besides happen such as extradural abscess or haematoma, meningitis, neurologic hurt, cardiac apprehension, with incidence less than 1 in 10,000 instances [ 25, 77, 78 ] . Failure rate is considered as one of the commonest complications of regional anesthesia. The overall failure rate of regional anesthesia is about 1 – 5 % [ 70 ] . In PNB, unequal block with attendant unequal analgesia is history for 1 in 100 instances. The rate of transition to general anesthesia of spinal/ extradural anesthesia is somewhat lower ( 1.3 – 4.9 % ) than PNB ( 1 – 10 % ) [ 79-82 ] , possibly due to the acquaintance of anesthesiologists and the short acquisition curve of cardinal neuraxial techniques. Several factors are responsible for block failure, including clinicians ‘ accomplishments, handiness and easiness of usage of equipment and devices, and other factors related to the patients ( e.g. age, ASA position, weight, anxiousness ) . Ultimately, block failure means transition to general anesthesia or proroguing the operation. That is why anesthesiologists should non execute regional anesthesia unless the operating theater is to the full equi pped and staffed to execute general anesthesia when this happened. As mentioned, handiness and the easiness of usage of instruments ( e.g. nervus stimulator, ultrasound ) are of import factors determined the success of the block. These instruments, if failing ( e.g. malfunction, dislocation, needle design ) , will take to some complications. For illustration, systemic toxicity due to displacement of LA-infusing catheter into blood watercourse or subarachnoid infinite, hapless images utilizing ultrasound leads to steel harm or block failure, or concern when utilizing cutting spinal acerate leafs.Methods of nervus localization of functionSurface landmarksThis technique of nervus localization of function depends on the surface anatomic landmarks for supplying regional anesthesia. This blind technique is normally hard and clip consuming. Inaccurate needle arrangement normally consequences in high rate of block failure ( up to 15 % ) [ 83 ] . It is besides associated with high per centum of complications ( e.g. nerve hurt [ 84, 85 ] , vascular puncture [ 86 ] , pneumothorax [ 87 ] , and systemic toxicity [ 88 ] ) . Multiple needle interpolation and the long clip required to happen the nervus and infix the acerate leaf can be painful to the patient, and may increase anxiousness.Nerve stimulationPuting acerate leafs and catheters in propinquity to peripheral nervousnesss involves a stimulating acerate leaf or weaving a catheter through a stimulating acerate leaf following successful nerve stimulation [ 31 ] . This is the chief construct of nerve stimulation technique used in regional anesthesia or supplying analgesia. Nerve stimulation technique was the gilded criterion for peripheral nervus block, and it was described as an effectual and safe technique for needle counsel in regional anesthesia [ 89-91 ] . This method relies on anatomical landmarks to steer the acerate leaf or the catheter near to the targeted nervus. This technique is effectual when the anesthesiologist is decently trained [ 92, 93 ] . However, it is non possible to corroborate the concluding location of the needle tip and the catheter with regard to the targeted nervus. The form of local anesthetic solution spread is besides hard to measure. The nerve stimulation technique is frequently hard due to anatomical variableness and the deeper location of the nervus [ 94 ] . As a consequence, a assortment of possible complications might happen ( e.g. lasting harm to the nervus or nearby constructions ) . Systemic toxicity ( due to intravascular injection of local anesthetic ) may besides happen. In add-on, failure rate of this technique is around 5-20 % [ 95-97 ] . This technique is besides associated with patients ‘ uncomfortableness during the process because of the increased figure of needle base on ballss. This technique is non utile in surgery affecting kids.UltrasoundMeasuring the place of inserted acerate leafs and threade d catheters utilizing ultrasound is important in increasing success rate and cut downing complications. Therefore, understanding of how to utilize this public-service corporation is really of import. With this image-guided technique, the designation of surface landmarks is even going less of import. 2D ultrasound-guided needle interpolation or catheter arrangement allows direct visual image of the acerate leafs and the catheters during their arrangement in a close propinquity to the nervus, which may increase the safety and effectivity of the block, particularly with blocks affecting superficial nervousnesss. In catheter arrangement, this may besides cut down the demand for x-ray imagination to corroborate its location [ 98 ] . Central neuraxial blocks appear to be hard to execute under ultrasound counsel [ 99 ] , chiefly due to the deepness of constructions and dominating by castanetss. The figure of users of this technique among anesthesiologists is turning, chiefly due to the direct visual image of the progressing acerate leaf or catheter and the nervus. However, real-time ultrasound visual image of acerate leafs and catheters is still suboptimal with the current ultrasound imagination engineering, particularly for visualizing perineural catheters. This is attributed to several factors, including hapless image declaration, unequal preparation. Three/ four dimensional ( 3D/4D ) ultrasound is besides used for needle interpolation and catheter arrangement in PNB [ 100-103 ] . In literature, this engineering is still in its early phases and informations available do non back up its usage in PNB. The chief issues in the limited usage of this engineering are including the strangeness of the practicians with this fresh engineering, complexness, and the high cost of the machines.Central venous entree in regional anesthesiaCentral venous catheter ( CVC ) canulation is one of the indispensable elements of the health care provided to surgical patients. It has been estimated that about 200,000 cardinal venous canulation processs are performed every twelvemonth in the NHS [ 104 ] , and more than 5 1000000s in the United States [ 105 ] . CVC arrangement is normally performed in different fortes ( e.g. anesthesia, intensive attention, surgery, exigency medical specialty, and hemodialysis ) . These catheters are placed for several indicants, normally as a vascular entree for giving fluids to supplement any hapless peripheral venous entree, administrating drugs for prolonged periods ( e.g. entire parental nutrition, chemotherapy ) , repeated sampling, cardinal venous force per unit area monitoring, cardiac and pneumonic arteria catheterization, and cardiac tempo. Normally cannulated venas are internal and external jugular venas, subclavian, femoral, and antecubital venas. For each vena there is a specific technique and attack for canulation. Seldinger technique ( Catheter over guidewire ) is the preferable method for canulation in most venas. Other techniques of catheter arrangement are catheter over the needle ( easiest and fastest methods of interpolation ) and catheter through the needle ( least common due to high hazard of intercalation ) .

Film versions of Romeo and Juliet Essay

My aim of this essay is to compare the two versions of Romeo and Juliet that are directed by Baz Lehrman and Franco Zeffirelli. Lehrman set his in modern times with modern clothing and buildings. He still uses early modern English but with some lines changed, so the modern audience can understand the story a little easier. It was created in 1996. It is given a Miami beach setting with loud music and super-artsy sets, reviewers said â€Å"Natural born killers meet Stratford-Upon-Avon, a kind of Shakespeare MTV†. This version definitely helped younger people with the understanding of the play, and to appreciate the works of Shakespeare, simply because Lehrman could keep to the main basis of the story, yet modernise it to suit these recent times, and keep the audience interested throughout the whole of the film. It was certified as a twelve. Zeffireli’s version is set in Elizabethan times in Italy. At the time that this film was created it was the first version of Romeo and Juliet where the two main characters were played by actual teenagers (seventeen and fifteen). He created the latest action, humour and romantic film version of Romeo and Juliet yet. It was shot in Italy in three main cities of Tuscany, Umbria, and Lazio, but all the scenes of riot and duelling were shot in Gubbio. It was certified as PG. Both of the opening scenes begin with the famous chorus â€Å"Two households both alike in dignity†¦Ã¢â‚¬  This gives you a basic outline of the story although it isn’t clear. Zeffirelli had a male voice talking with the same tone of voice throughout it, it was a fairly plain tone but had the hint of sadness as well. On the screen all you can see is a border surrounding the town at the edge of the screen in orange and yellow swirls giving it an ornament look. There is a birds eye view moving across the town then through it, the camera moves very slowly and appears almost like an introduction to the town and gives a sense of romance and anger. The romance because of when the shot is in the town centre it pivots towards the sun it makes you think of happiness and love. Anger, because of the mist right at the beginning and the dark shadows of the walls when the camera goes down fairly dark alleyways. There is folky and old aged music throughout it, this gives you a head start in knowing there will be old fashioned buildings and costume, this creates an image of the Shakespearian times and recall over the whole story of Romeo and Juliet. Lehrman begins with a television set and a pitch black background with the T.V screen fuzzy at first then with someone channel hopping giving you the directors name an the production team name. It is completely silent with only the sounds of the remote control flicking over the channels. Then there is a newscaster announcing the news/story of Romeo and Juliet’s death. She is reading the chorus which is read at the beginning of Franco Zeffireli’s version. As she is talking the camera very slowly zooms into the screen. Then just as she reads the last line the camera zooms in very quickly into the blue background on the T.V screen. Then very loud opera music is played. This gives you a sense of danger maybe violence, the camera zooms down a long road through the town, I think this might have been influenced by the last line â€Å"Is now the two hours’ traffic of our stage† as the word â€Å"traffic† stands out. Then there are flashes of the scenes throughout the movie mainly of violence. The chorus is repeated this time by a male voice. There are pictures of newspaper articles and main words like â€Å"Two star crossed lovers take their life† this is to point out main themes of the story. There is also displays of the white dove and sacred heart labelling Catholicism. The party scene in Zeffireli’s in some ways is different but also similar to that in Lehrman’s, like when the pair talk to each other there is a solo being sung in the background or on-stage both romantic songs to set the scene for when the pair fall in love. In Lehrman’s you have the vision of Romeo who is on drugs, so there is a lot of spinning camera work to show the works of ecstasy also it changes from one thing to another like when Romeo is talking to Lord Capulet then the next moment he sees him singing also the appearance of Mercutio singing and dancing. Later he is looking into the fish tank and there he sees Juliet on the other side of it. He instantly takes an interest in her beauty and follows her over. Then Juliet dances with Paris but keeps an eye out for Romeo. When the dance is over there is a huge celebration when Romeo grabs Juliet’s hand and they begin to talk then the camera shows what Juliet is seeing when Paris turns around ands laughs. Later when they are in the lift together the camera slowly moves around them whilst they kiss to get all sides of them both, it does this about two times I think they do this because its such a passionate moment that Lehrman wanted to make it last as long as possible. In fact its done twice once when they get in the lift and then again when they run out of the lift then back in. When the nurse comes to get Juliet she gives Romeo an evil look, which he doesn’t understand at first until he realises that she is Capulet, the music quietens and the camera holds long time shots at both their faces also when Juliet finds out Romeo’s a Montague, this creates a lot tension. In Zeffirellis he chose to get Romeo to see Juliet before she sees him whilst she is dancing. Soon Juliet spots him and she takes an interest. Zeffirelli chose to get them to meet through a dance called the moreska. Here they dance together they don’t actually talk but you can see in their faces they begin to fancy each other. At this section just like in Lehrmans there is a lot of spinning camera work especially when there are two circles dancing it shows flashes of Lord Capulet, Romeo, Juliet, and of the entire room which they are in. When it finishes a soloist comes on stage and every one creates a circle round him, Romeo and Juliet try to find each other and when they do Romeo grabs her hand and talks to her. Later they kiss and the camera pauses on them whilst there is no singing in the music this makes it fairly romantic but I think it would have been a bit better if the camera looked up and down them to show they are really falling in-love. When the nurse takes Juliet away she asks the nurse to find out who Romeo is. Also Romeo finds that Juliet is a Capulet here, as well as Juliet finding out that he is a Montague. Both directors chose to hold the camera on the couples first kiss. I think they chose this because it really creates a romantic atmosphere this helps people to see the passion between each other. Also they chose to get Romeo to grab Juliet’s hand from behind a column, this makes him appear like the no fear type, the type who are not scared to jump into things like here he instantly tries to impress her with â€Å"holy palmers kiss†¦Ã¢â‚¬ . This keeps up Romeos personality on what he does for love, like at the end killing himself for Juliet.

Starbucks Facing Brand Culture Devaluation and Massive Layoffs

Starbucks facing brand culture devaluation and massive layoffs To: Howard Schultz, Starbucks From: Yang LU, Aspire CC: Rui DONG Xiaochen DONG Vanessa BAXTER Pushpak BERIWAL Executive summary The aim of this report is to find out the deep-seated reason for this depression of Starbucks and give a recommendation to the firm to deal with it. Furthermore, this report also suggests solutions to dismiss the panic of the staff and remains the excellent performance.The key findings include: Finding 1: The over-expansion made Starbucks’ unique culture of the â€Å"Starbucks experience† devalued and seemed no difference with other fast food restaurants. This caused employees’ less well performance and therefore it lost customers’ loyalty as well. Finding 2:The employees felt dissatisfied with the rewards and treated customers with less effort while the unacceptable massive layoffs made a panic. The recommendations suggested by this report include:Recommendation 1:â⠂¬Å"Decentralization†Ã¢â‚¬â€œ Remove number of outlets away from each other and slow down the pace of opening new stores in the US or concentrate on the unexploited market space in other countries. Recommendation 2:Increasing the compensation given to the members asked to leave and suggesting them do some other suitable jobs. The firm can also make a promise that these employees would be considered first when hiring candidates in the future after the most difficult times. Furthermore, keep the employees’ payment stable and hold some activities inspiring to promote people to tide Starbucks over difficulties together.This report describes the findings after applying theories to analyse the issue which claimed the trouble that Starbucks was facing. For years, Starbucks was famous for its consistent growing and expansion. However, the both share price and sales fell even three times than before since 2008. The â€Å"Starbucks experience† (Michelle, 2007) was widely s upposed to have been diluted and the customers complained that the staff seemed to be less complaisant since they found Starbucks Ubiquitous.A resource from MarketWatch: Global Round-up (2008) reported that Starbucks had been forced to close 600 US stores and axe 12,000 jobs which took almost 7% of its global workforce which had made negative effect on other employees. The aim of the report is to find out the deep-seated reason for this depression and give a recommendation to the firm to deal with it. Furthermore, this report also suggests solutions to dismiss the panic of the staff and remain the performance. Key issues identified by Aspire | Key issue| Champion| | Over-expansion caused Starbucks’ brand devaluation and massive layoffs. | Yang Lu| 2| Starbucks' two non-payment methods of motivating employees. | Rui Dong| 3| Starbucks changed people-oriented culture into profit-oriented culture. | Xiaochen Dong| 4| Kraft foods taking Starbucks to court over the planned termina tion of its contract to distribute Starbucks packaged coffee. | Vanessa Baxter| 5| Starbucks is a very command and control driven company which leads to very little flexibility and decision making power at certain regional stores. Pushpak Beriwal| Justification of key issues over-expansion caused culture devaluation and massive layoffs Fast-forward 20 years, Starbucks had more than 10,000 American outlets till 2008 from only 84 US stores in 1990 (Smale, 2008). This sharply increased number made Starbucks seem to be omnipresent like other fast food stores. As a result, this change took a negative effect that the members in this group feel less proud of their jobs in Starbucks which was famous for its unique culture and therefore had less passion to satisfy the customers.From Schein’s (2004) theory of culture components, Starbucks fell to the basic level of culture instead of the highest one it got before. Starbucks finally cut over 10,000 jobs which were most in the US in the last two years during the reforming and also cut the employees' compensation and holiday (Kiley, 2009). By Maslow’s (1970) â€Å"a hierarchy of needs†, Starbucks could not make staff satisfied by the physiological needs and de-motivated other members. The dissatisfied emotion would reflect on their performance.Findings from analyzing issue over-expansion caused brand devaluation and massive layoffs Starbucks was famous for the unique culture that to give all the customers the relaxed feel and atmosphere as a third place out of home and office which called â€Å"Starbucks experience†. This culture is in the second and near the third level of the â€Å"components of cultures† with espoused beliefs and values and basic underlying assumptions which was identified by Schein (2004).Starbucks published its beliefs and values to make the members love their jobs and enjoy the experience in Starbucks to treat customers with their heart and satisfy them and to attra ct new members or partners to join in the group through the unique brand culture. Guided by market, Yang (2010) has provided evidence that brand culture was aims at achieving the maximization of organizations’ profits obtained and customers’ loyalty by establishing common values which could influence the movements and behavior of the members within a company based on the amalgamation of consumers’ value and company.However, the expansion without limitation made a trouble. Although the purpose at first was to make the â€Å"Starbucks experience† penetrate everywhere through the expansion, the company was making stores feel more like hip neighborhood coffeehouse which deviated from its original intention. Starbucks had lost it focus and made a dilution of the â€Å"Starbucks experience†. For the reason that the worth of a thing is best known by the want of it, the value of the culture and brand image went down.The â€Å"cannibalising† (Smale, 2008) sales between branches only a short distance from each other made employees feel less honored to work in this firm or group and the less enthusiasm to satisfy the customers came as a serious consequence. According to Schein’s (2004) theories on culture components, Starbucks only reached the first level of the components â€Å"artefacts† which observed the decorative style and visible products to survive the situation with ubiquitous competition instead of making the ustomers always come first. The â€Å"Starbucks experience† was viewed same as McDonald's and other fast food stores who also sold coffee through such a market saturation. Organizational culture sees culture comprising a number of variables, the combination of which lead to observable differences between organizations so that a company can have power to compete with others (Barry et al. 2000). To get back what made Starbucks successful Starbucks cut a great number of stores and announced massiv e layoffs for reforming.However, this would make the employees undertake the responsibilities and suffer the pain. At the same time, the sudden occurrence as the adjustment in the contract with the employees is both inevitable and a source of trouble, especially it made employees feel that they expected far more than they got and worse off (Kolb et al. 1991, p. 6). According to the theory â€Å"a hierarchy of needs† which developed by Maslow (1970), individuals experience a range of needs and will be motivated to fulfill need which is most powerful at that time.The first level is physiological needs and if this need is dominant for a person they can satisfy it by having a regular job which can keep consistent. But the employees forced to leave Starbucks could not be satisfied by the basic needs. Furthermore, the firm de-motivated the left members at the same time by cutting the employees' compensation and holiday. Vroom’s (1964) expectancy model theory of motivation ex plicitly recognized that outcomes with high expectations and neutral or even unsatisfied achievements would reduce the amount of effort the staff is going to invest.By understanding Vroom’s theory, the firm would get less contribution from its employees by the lower reward, which would reflect the staffs’ less enthusiasm when treating the customers. This also made every member in the firm feel upset and panicky. When the employees believed that they were not receiving payments commensurate with their performance, effort or ability then they worked less hard (Hauenstein and Lord, 1989), and became more selfish (Harder, 1992) and felt dissatisfied with their jobs in this firm (Carr et al. 1996). ConclusionTo sum up, Starbucks faced the trouble that the unlimited expansion has made its famous experience culture diluted and lost a number of customers’ loyalty. To make the matter worse, a great number of layoff was claimed so that the firm also lost the loyalty of it s members. The main aim of the report is to help Starbucks to revalue the culture and put Starbucks’ unique image back to high position into customers’ heart. In addition, suggestions are given to motivate employees. Culture is the soul of a firm which gives the company power to survive and compete with other business. RecommendationsFor the first finding that the over-expansion made Starbucks devalue the unique culture of the â€Å"Starbucks experience†, a suggestion of â€Å"decentralization† can be given. Remove number of outlets away from each other and slow down the pace of opening new stores in the US or concentrate on the unexploited market space in other countries. The other finding that the employees felt dissatisfied with the rewards and treated customers with less effort while the unacceptable massive layoffs made a panic can be solved by increasing the compensation given to the members asked to leave and suggesting them some other suitable job s.The firm can also make a promise that these employees would be considered first when hiring candidates in the future after the most difficult times. Furthermore, keep the employees’ payment stable and hold some activities inspiring to promote people to tide Starbucks over difficulties together. Reference list MICHELLI, J. A. (2007) The Starbucks experience: 5 principles for turning ordinary into extraordinary. New York: McGraw-Hill MARKETWATCH: GLOBAL ROUND-UP. (2008) Starbucks: hoping store cuts will reinvigorate US business. WWW] MARKETWATCH. Available from: http://ehis. ebscohost. com/eds/pdfviewer/pdfviewer? hid=109&sid=30997753-d45f-4afd-bfc9-6c6be4a48faa%40sessionmgr111&vid=4 [Accessed 30/11/10]. SMALE, W. (2008) Why Starbucks' sales have gone cold. Business reporter, BBC News, 1st Feb. SCHEIN, E. (2004) Organization Culture and Leadership. 3rd ed. San Francisco: Jossey-Bass. KILEY, D. (2009) Starbucks Cuts More Stores and Workers Amidst Recession and Lower Ea rnings. Bloomberg Businessweek, 28th Jan. MASLOW, A. 1970) Motivation and Personality. 2nd ed. New York: Harper ;amp; Row. YANG, Y. K. (2010) The Construction of Brand Culture Based on Corporate Culture. International Journal of Business ;amp; Management, Vol. 5 (4), pp. 223-226. BARRY, J. et al. (2000) Organization and management: a critical text. London: Thomson Learning. KOLB, D. , RUBIN, E. and OSLAND, J. (1991) Organizational Psychology. New Jersey: Pearson Prentice Hall. VROOM, V. H. (1964) Work and Motivation. New York: Wiley. HAUENSTEIN, N. M. and LORD, R. G. 1989) The effects of final offer arbitration on the performance of major league baseball players: a test of equity theory. Human Performance, 2 HARDER, J. W. (1992) Play for pay: effects of inequity in a pay for performance context. Administrative Science Quarterly, 37 CARR, S. C. et al. (1996) Effects of unreasonable pay discrepancies for under and overpayment on double demotivation. Genetic, Social and General Psychol ogy Monograpghs, 122 (4). BELBIN, R. M. (1993) Team Roles at Work. Oxford: Butterworth/Heinemann. Word count: 1332 words

Closely analyse the poems ‘Sacifice’ by Taufiq Rafat and ‘Out, Out’ by Robert Frost

In preparation for this essay I read and analysed a series of poems. Some of these poems include ‘Tich Miller' by Wendy Cope and ‘City Jungle' by Pie Corbett. For the main part of the essay I read the two poems ‘Sacifice' by Taufiq Rafat and ‘Out, Out' by Robert Frost and found out, about the two different cultures. ‘Sacifice' is about a goat being sacrificed when they are laying the foundations of a friend's house, where as ‘Out, Out' is about a boy having his hand chopped off by a buzz saw. In class, as a group we took down notes about the two poems. I will now individually show my understanding of the two poems and write an analysis for them both. I will now analyse ‘Sacrifice' by Taufiq Rafat. The poem is about laying the foundations of a house. To do this they have to perform a ritual. The ritual is that the owner of the house has to sacrifice a goat. In the first stanza we can see that the poet feels empathy for the goat as it says ‘I can feel its point on my throat'. It is suggesting that he has taken the persona of the goat and feels what it feels. This stanza is almost out of order, as the poet Rafat could have put line five ‘We are laying the foundations of a friend's house' as his first line. He could have done this deliberately because he wants to create effect and to catch the reader's attention by having a strong first stanza with language like ‘geysers'. You can tell by the language of the poem that the person who is performing the sacrifice is disturbed and doesn't want to kill the goat as it says ‘A hot sticky sweat breaks out on my body'. This line in the poem stands out for me because it creates a strong image in my mind and tells me exactly how he is felling towards the sacrifice. In the next stanza we find out that there is a group of people that are involved in laying the foundations of a friend's house, as the sentence starts with ‘We are laying the foundations of a friend's house'. By the words ‘a brief prayer' and ‘we stand in a tight circle' you can tell that the culture of the poem is a religious one and that they are also a close community by them all involved in a ritual also by them all laying the foundations of a friend's house. The line ‘The heat, and the smell of blood make me dizzy' tells you how this sacrifice is making him feel and once again it shows that he thinks this is uncivilized. I think that when it says the goat has a ‘civilized and patient look' it makes me feel that the goat doesn't deserve what is about to happen to it and they are going to kill it when he doesn't expect it. In the next stanza they are now performing the sacrifice of the goat. When the poet writes ‘Part of the ritual that it is his hand only' it tells you that the person who has to kill the goat is the one who is having his house blessed. In the line ‘How keenly it cuts! ‘ the poet Rafat is showing that the goat cuts easily and that it is almost like the knife wants to kill the goat. I think that the explanation mark at the end shows the shock and the response of the poet. When the poet writes ‘The movement is a little unsteady' this stands out for me because as well as him being nervous I would be too if I had to kill any animal. Also I think it is ironic that by him being nervous, because he doesn't want to hurt the goat, he is actually causing the goat to feel more pain by not being steady. The word ‘butchering' makes this sacrifice feel more unpleasant because butcher means they kill. ‘Four calloused hands imprison my jerking legs' this tells us that they are working class people because calloused hands suggests that people work with their hands. Also by saying that the hands are calloused, which means harden, it could suggest that they have hard emotions to this sacrifice. Also with the words ‘jerking legs' the poet is taken on the persona and empathy of the goat. In the next stanza they have killed the goat and are now burying it. When Rafat writes ‘the children are fascinated by the tableau' he is saying that the children might want to do this in the future and suggests that this culture could be passed through generations. The goat is forgotten about forever when it says ‘Two spadefuls of dirt will cover me up forever' I feel that it is sad that some people would just kill an animal for their culture and just forget about it afterwards. When Rafat says ‘a white-bearded man chants something holly' it is coming back to the idea that their community is a religious community. At the end of the sentence we can tell that this sacrifice is recent by the words ‘the cameras click' it also suggests that to some this is a celebration but as you read the last stanza the poet has another opinion. The poet Rafat writes ‘we are not laying the foundations of a house, but another Dachau. ‘ The language he is using is very strong at the end. As I read this last stanza it made me think that when he used the word Dachau that means Concentration Camp or even a Death Camp he clearly shows that he disapproves to the whole sacrifice as I would but he also makes it clear that people have different opinions and feelings, to this. Over all I think that Rafat makes it clear you can't change the way people feel, this may be because of there religion or culture. I will now analyse ‘Out, Out' by Robert Frost. The poem ‘Out, Out' is about a young boy who is working in a factory in Vermont. As the poem goes on we find out that a buzz saw the boy was working with chops off his hand. In the first line the poet Frost writes ‘The buzz saw snarled' this suggest that by the word snarled there is danger to come. Also personification is used by ‘buzz saw'. The poet suddenly changers the tone of the poem by using the words ‘sweet-scented' and also saying in line five about the ‘Five Mountain Ranges' and ‘Under the sunset into Vermont'. I think that personally this was very clever because the poet has brought the scene alive and goes on to set a pleasant scene with the Mountain Ranges in Vermont. He also tells us a bit about the culture. He does this by mentioning the Mountains, which tell us that this is an isolated community. In line seven the poet has once again changed the tone of the poem by coming back to the saw. In this line he has used repetition by repeating the words ‘Snarled and Ratted'. He explains why the buzz saw was snarling and rattling in the next line by saying ‘As it ran light, or had to bear a load'. When the poet writes ‘and nothing happened: day was all but done'. This Suggest to the reader that it is just a normal day and that nothing special was going to happen. I found this clever because it is misleading. In the next line the poet shows a bit of emotion by saying ‘call it a day, I wish they might have said'. By using the words ‘I wish' it makes you think that something bad may happen to him. To please the boy' the poet writes in the next line. This is the first time the poet introduces him as just a boy. This suggests that as apart of their culture they get young children to work. I disagree with this because I think that young children are not as experienced with using dangerous equipment such as a buzz saw and something could happen to them if they are not careful and could get hurt. The poet goes on to introduce his sister in line thirteen ‘His sister stood beside them in her apron'. As the poet does this it could suggest that as a part of their culture, families work together. Frost also writes that the sisters tell the rest of the workers it's supper ‘To tell them ‘Supper†. This could suggest that the poet has given them traditional roles for the genders. This is that the men have to do the work and the women have to cook. My response to this is that I disagree because it is sexism and I think that is wrong. In the next couple of lines Frost describes how the buzz saw cuts the boys hand off because he is not paying attention and gets distracted by his sister saying to word ‘Super' and loses his concentration. Frost writes just after the word ‘Super' that ‘the saw, As if to prove saws knew what supper meant, leaped out at the boy's hand' it is as if the saw decides to eat by hearing the hearing the word supper so he users personification. He explains that ‘he must have given the hand' and that the boy couldn't pull away in time. ‘But the hand! ‘ the poet writes, which means that he is in shock and dismay by the exclamation mark at the end. By his hand getting chopped off it tells as that it is very physical, manual, dangerous work they do. The boy's first outcry was a rueful laugh'. This suggests that he doesn't really realise what has happened to him. By the poet using the word ‘rueful' it tells us again that he is in shock and doesn't believe it. Frost writes in line twenty ‘as he swung toward them holding up the hand, Half in appeal' this could mean that the boy has reacted different to his hand being chopped off. This is because at first he was in shock and then he was looking for help by swinging towards them. The poet then writes ‘but half as if to keep the life from spilling'. This could refer to the title ‘Out, Out' because as the blood is spilling out of him it is also like the life is spilling and going out of his body as well. The boy's final reaction is when it says ‘then the boy saw all' this suggests that he knows that he is going to either be disabled or even die. The poet writes how the boy has now become a teenager by using the words ‘big boy doing a man's work' even though the boy is a ‘child at heart'. In the next few lines it tells us that the boy has lost his hand and that he has even lost his life. At first the poet brings the boy alive by using speech and getting him to say ‘Don't let him cut my hand off'. The poet now changers the whole pace of the poem by just having the word ‘So' by itself. This suggests the finality of the poem. ‘But the hand was gone already'. This means that despite what he wants it doesn't matter because the hand was gone and it couldn't have been used again. In the next sentence we find out that their medical provision is quite basic because it says ‘the doctor put him in the dark of ether'. The ether is for the boy to cope with the pain. The boy ‘lay and puffed his lips out with his breath'. I think this was sad because we know that he is going to die and that could have been his last breath, but it still suggests that there is life still there. ‘And then-the watcher at his pulse took fright'. This just means that the fright caused his pulse to go down. Also the hyphen could suggest a dramatic pause. His life is slowly going away from him now when Frost writes ‘Little-less-nothing! I think that the exclamation mark means the end and it goes on to say he has died ‘and that ended it'. My response to the end of the poem is a one of disbelieve. This is because the poet writes ‘Since they were not the one dead, turned to their affairs'. I personally find this hard to believe that their culture is quite hard hearted and that they think death and danger is a normal part of life. I don't know how some people would just carry on with their lives ins tantly and think it was just another death. This poem must be quite old because of the whole attitude towards death has changed. This is not like ‘Sacifice' because that was quite recent because of the ‘Cameras'. I will now write about the similarities and differences between the two poems and compare them both. I will start off with some of the similarities between ‘Sacifice' and ‘Out, Out'. The first thing I have notice between the two was that they both have quite a sad, and depressing tone towards them. This is because they are both about death. Also in both of the poems the characters take the deaths quite lightly e. . in ‘Sacrifice' they just forget about the goat ‘Two spadefuls of dirt will cover me up forever' and in ‘Out, Out' they feel that it is just another death ‘Since they were not the one dead, turned to their affairs'. Another similarity is that the poet, or the voice of the poem, does not appear to share the views of the communities described. This is because in ‘Sacrifice' the poet does not want to kill the goat but community does and in ‘Out, Out' the boy does not want to carry on working ‘Call it a day, I wish they might have sad'. They both tell a story and they create a serious tone because they are in blank verse. As they are in blank verse it sounds like someone is telling a story. The last similarity I found is that they both give insights into the cultures in which they are set. Also they imply criticism of the aspect of the culture they are describing. For example in ‘Out, Out' one criticism is that a young boy like him should not be working at such a young age but it is apart of their culture to do so. An example of a criticism in ‘Sacrifice' is that they should not kill the goat but they do so because it is apart of their culture. Now I will describe some of the differences between the two poems. The main difference would have to be that ‘Out, Out' is about a human where as ‘Sacrifice' is about an animal. They both describe different cultures. For example ‘Sacrifice' is a religious community and ‘Out, Out' isn't. I found that one difference was that ‘Sacrifice' includes empathy with the goat, where as ‘Out, Out' just describes what happens. Also ‘Sacrifice' is divided into stanzas and is in clear sections, where as ‘Out, Out' is not in stanzas and just flows chronologically through the story. Another difference would have to be that the poet in ‘Sacrifice' is more involved where as in ‘Out, Out' the poet is more of an observer. The last difference I can think of is that the death of the boy was an accident where as the death of the goat was on purpose. Overall I found that ‘Sacrifice' by Taufiq Rafat was very sad because I don't think it was right for them to go ahead with the ritual sacrifice of the goat just because they are laying the foundations of a house. The only decent and respectful bit towards the goat was from the poet himself. He doesn't think this was right either and at least his heart is in the right place. He lets us know from the very beginning that his real sympathies are with the goat: ‘As he moves the knife across the neck of the goat I can feel its point on my throat'. But Rafat's sympathy isn't much use to the goat. This is because if he has his doubts about the ceremony and he knows he is going to sacrifice the goat, I don't get why he is there in the first place if he doesn't want to kill the goat. Apart from this I found it a very interesting poem to read. For ‘Out, Out' by Robert Frost I felt that it is a tragedy that a young boy who lives in a rural area, is propelled to work longs days, doing a job that is fit for a man and that he is doing this instead of spending the days as a youth. When Frost writes ‘Call it a day, I wish they might have said, to please the boy by giving him the half hour that a boy counts so much when saved from work' I felt that not only do these lines inform us that the boy wished he did not have to work but it also reflects a sense of regret on the bystanders part. It proposes the fact that if they had finished up early, or even not made this young boy do a job fit for his superior then his death may have never occurred. I found this part particularly important to me because if they had done the right thing and not gave him this job he could have still been alive! I liked the fact that Frost uses particular techniques such as, personification, repetition, onomatopoeia, and word structure, which produced a precise rhythm to the poem. Another bit of this poem I liked is that throughout the poem the buzz saw is personified and is given human and animal like qualities. And the saw snared and rattled, snarled and rattled as it ran light or had to bear a load'. This I found suggests that the saw is in fact some kind of creature, which may posses more power than the boy. To some up I think that Frost's ideas of life and death, the harshness of life's demands, and how he shows personal interest in the way in which individuals deal with life's issues su ch as death are clearly reflected in the poem ‘Out, Out'. I think that this was a great poem to read.

Report (not essay) Essay Example | Topics and Well Written Essays - 1500 words

Report (not ) - Essay Example In the same vein, Chancellor Gordon Brown made a promise that Britain would be a leader in tackling the issue on an international level. Emission of CO2 from various industries and motor vehicles is choking the environment and leading to the greenhouse effect or trapping of large amounts of heat that leads to an increase in the earth’s temperature. During the last century, it is believed that the surface of the earth has warmed up by 0.75 degrees C. Other than CO2 , gases like methane, nitrous oxide and water vapour also contribute to this hazard. The following chart shows the sector wise distribution of global emissions: The UNFCCC defines climate change as â€Å" a change of climate that is attributed to directly or indirectly to human activity that alters the composition of global atmosphere and which is in addition to natural climate variability observed over comaprable time periods.†[Gleneagles G8 Summit] Some analysts however feel that the noise created around global warming might be the handiwork of some individuals for gaining their own interests. The situation is not really as bad as it is projected and in case reports about global warming are believed, we might be going back to pre-industrialization era.. Richard Courtney [1999] feels that people advocating the global warming theory are some researchers who are in need of research grants and some organisations working in the field of environment and need donations. He is of the opinion that they are promoting an imaginary fear of a man-made phenomenon. By promoting fear, they are selling their goods and ideas to the government and general public. It is clear that industries that cater to a clean and pollution-free environment will benefit from the commotion created around global warming and climate change. As such, industries that would discourage the use of fossil fuels, conventional methods of