Apple vs samsung Essay Example | Topics and Well Written Essays - 3250 words

Apple vs samsung - Essay ExampleThe content of this report concentrates determining the main reasons behind the increase competitiveness of both the companies and the reasons behind the recent success of Samsung in comparison to Apple in the smartphone segment. From the findings, it is determined that Samsung has significantly foc delectationd on availability, after-sales service and use of media to lure the consumers as compared to Apple. The presented findings of this report overly discuss about the pertinent views of the general managers of both companies who highlight their opinions regarding the changing competitiveness in the industry and their future tense endeavors with the offered smartphones . It concludes with the assessment that despite possessing impeccable brand image Apple has slightly remained behind Samsung in the smartphone segment due to the lack of availability, after-sales service and a cut down focus on ensuring utmost consumer satisfaction of ease of purchas e. Thus, certain recommendations including focusing of untapped consumer segment and reducing price of the smartphones have been offered to Apple. Conversely, Samsung has been recommended to increase its market plowshare in the segment of smartphone through sustained focus on augmentation of brand awareness and product promotion. I hope this report will prove to be satisfactory. If you should have any questions concerning my project and report, please feel free to contact me Sumaya Ali at Samyaa0202hotmail.com. Sincerely, Fatima Ali Attachment My report on Smartphone Comparison Table of Contents NU casing PAGES 1 Summary of the Report 4 2 Introduction 5 3 Procedure 6 4 Overview About Apple And Samsung 6 5 SWOT Analysis 9 6 Findings 14 6.1 Questionnaire Findings 14 6.2 Interview Findings 21 7 Conclusion 24 8 Recommendations 25 9 appurtenance 26 9.1 Survey Questionnaire 26 9.2 Interview Questionnaire 28 10 References 29 1- Summary of the Report The report intends to provide a com parative study of the smartphones of ii of the worlds leading manufacturers i.e. Apple and Samsung. From the perspective of technology and innovation, both the companies are superior in this field. However, there are a number of pertinent parameters establish which Samsung can be stated to be noticeably ahead of Apple in terms of sales as rise up as market share. Therefore, as a part of this report a consumer feedback questionnaire has been designed and feedbacks from the smartphone users have been accumulated accordingly. In addition, a set of interview questionnaire is also designed for taking the interview of the Chairman/CEO/General Manager of Apple as well as Samsung. Based on the feedbacks obtained as a part of this report, a set of relevant recommendations has been offered to both the companies. 2- Introduction Over the past decade in the field of technology segment, Apple Inc and Samsung Electronics have been two of the major players as well as rivals. Apple Inc is an Ame rican based multinational organisation (MNC), founded in 1976 by Steve Jobs (Apple, 2013). Samsung Electronics is a South Korean based MNC founded in 1938 by Lee Kun-hee (Samsung, 2013). Although Apple came into the market later but in the course of focusing on sustained technological innovation it has false into one of the preferred and respect brands in the world, thus in turn creating an immense challenge for the competitors to match up to the offerings of Apple. In